Hybrid Creative Campaign Lead - Brand & Growth

Poltronesofa; Sunderland; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

33 days holidays including bank breaks

Car cash allowance

Employee discounts platform

Colleague Discount

Career progression

Enhanced Maternity, Paternity and Adop

Adoption Leave

Employee Assistance Programme

Virtual GP

Salary finance scheme

Pension Scheme

Death in Service

Job summary

Poltronesofa in Sunderland is seeking an experienced Creative Campaign Manager to lead UK advertising campaigns that bring the brand’s Italian touch to life. You will own end-to-end campaign delivery, work with our creative agency, and coordinate across advertising, retail stores, digital and social to deliver a consistent customer experience.

Hybrid role with two days in the Sunderland office, reporting to the UK Marketing Director.

Qualifications

• Compelling campaign briefs and strong creative judgement.
• Integrated campaign management, production planning and budget control.
• Understanding of brand building, audience insight, and channel storytelling.

Responsibilities

• Campaign ownership: translate plans into briefs, priorities, messages and schedules; manage from briefing to launch.
• McCann management: oversee agency delivery, scope, costs and timelines; ensure quality and value.
• Creative judgement: assess concepts for Italian distinctiveness and brand attribution.
• Production and delivery: coordinate TV, video, outdoor, digital and paid‑social assets.
• UK and Group alignment: manage UK creative approvals with Marketing Director and Italian teams.
• Paid owned and earned integration: link advertising with social and content; coordinate POS.
• Quality and commercial control: approve product/price messages; manage licenses and budgets.
• Creative effectiveness: plan testing and apply learnings to future campaigns.

Skills

Campaign management

Budget control

Brand building

Stakeholder influence

Agency management

Cross-functional collaboration

Education

Relevant qualification or equivalent

Job description

Poltronesofa in Sunderland is seeking an experienced Creative Campaign Manager to lead UK advertising campaigns that bring the brand’s Italian touch to life. You will own end-to-end campaign delivery, work with our creative agency, and coordinate across advertising, retail stores, digital and social to deliver a consistent customer experience.

Hybrid role with two days in the Sunderland office, reporting to the UK Marketing Director.