Strategic UK Media Planning Manager

ScS; Sunderland; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

33 days holidays including bank public

Car cash allowance

Employee discounts platform – 100s of

Colleague Discount

Career progression

Enhanced Maternity, Paternity and Adop

Employee Assistance Programme

Virtual GP

Pension Scheme

Job summary

ScS Marketing seeks a Media Planning Manager to lead UK media investment, shaping audience-led plans and driving awareness and showroom traffic. You will own the relationship with Carat and collaborate with Italian teams to maximise investment.

Hybrid role based in Sunderland with two days in the office; you will manage budget, measurement framework, and testing programs to optimise ROAS and brand impact.

Qualifications

• UK cross-channel media planning and buying knowledge.
• Strong numeracy, Excel, budget forecasting and ability to interrogate agency plans and delivery data.
• Audience research, reach and frequency planning, local catchment analysis and commercial judgement.
• Understanding of brand tracking, attribution, incrementality and the role of marketing mix modelling.
• Experience owning integrated media plans in a UK agency or advertiser role.

Responsibilities

• Translate brand, commercial and trade priorities into audience-led media briefs and costed plans.
• Lead day-to-day agency planning, buying oversight and performance reviews; challenge assumptions and ensure delivery.
• Maintain the UK media budget, forecasts and pacing within delegated authority.
• Assess TV, online video, paid social, search, audio and outdoor for reach and geographic coverage.
• Agree objectives and baselines; combine delivery data with brand tracking and store traffic to assess impact.
• Build a prioritized testing programme with agency and insight partners.
• Coordinate UK and Group planning hand-offs and ensure timely activation.
• Provide concise recommendations on investment, delivery and effectiveness; monitor and optimise plans.

Skills

Media planning

Budget forecasting

Agency management

Numeracy

Data interpretation

Presentation skills

Stakeholder collaboration

Education

Relevant qualification or equivalent practical experience

Tools

Excel

Job description

ScS Marketing seeks a Media Planning Manager to lead UK media investment, shaping audience-led plans and driving awareness and showroom traffic. You will own the relationship with Carat and collaborate with Italian teams to maximise investment.

Hybrid role based in Sunderland with two days in the office; you will manage budget, measurement framework, and testing programs to optimise ROAS and brand impact.