Global VP, Retail Experience & Marketing

Lego Group; Greater London; Hybrid; GBP 200,000 - 320,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid Working

Job summary

LEGO Group in London seeks a Vice President, LEGO Retail Experience & Marketing to lead a global team of ~80 across LEGO.com and LEGO Retail stores, uniting experience, marketing and commercial disciplines to drive traffic, frequency and average order value.

You will shape end-to-end shopper journeys, elevate store experiences, define omnichannel strategies, and partner across the LEGO Group to deliver memorable consumer moments and sustainable growth.

Qualifications

• Extensive experience in branded consumer retail marketing across physical stores and online channels.
• Senior leadership experience leading sizeable, diverse teams across multiple markets.
• Deep expertise in retail marketing and omnichannel customer experiences, connecting stores, e‑commerce and digital touchpoints.
• Strong ability to drive transformation and influence across complex organisations.

Responsibilities

• Lead the global Retail Experience & Marketing organisation with a clear vision and cross-functional alignment.
• Shape end-to-end shopper experience across LEGO.com and LEGO Retail stores for a coherent omnichannel journey.
• Elevate LEGO Retail stores as brand lighthouses and prioritise investments with measurable impact.
• Define and deliver the global Retail marketing strategy across owned, earned, shared and paid channels.

Skills

Branded retail marketing

Omnichannel strategy

Leadership across markets

Strategic drive

Job description

LEGO Group in London seeks a Vice President, LEGO Retail Experience & Marketing to lead a global team of ~80 across LEGO.com and LEGO Retail stores, uniting experience, marketing and commercial disciplines to drive traffic, frequency and average order value.

You will shape end-to-end shopper journeys, elevate store experiences, define omnichannel strategies, and partner across the LEGO Group to deliver memorable consumer moments and sustainable growth.