Trade & shopper marketing manager

Lego; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Best of Both

Family Leave

Life & Disability Insurance

Wellbeing program

Colleague discount

Bonus scheme

Job summary

LEGO is seeking a Senior Trade & Shopper Marketing Manager on a 12-month contract to strengthen retail execution and measurement across the LEGO Group. You will connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions, shaping frameworks and capabilities to improve ROI.

You will collaborate with Sales, Trade Marketing and Analytics to define development plans, establish metrics, and bring external retail perspectives to explore opportunities

Qualifications

• Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods.
• Delivered shopper marketing plans, both eCommerce and offline.
• Led change management when introducing new tools, processes or capabilities.

Responsibilities

• Define Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing.
• Establish metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams.
• Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and pilots.
• Identify end-user needs and translate them into practical digital solutions and improved business processes.
• Build clear case-for-change stories to help teams adopt new approaches for retail planning, execution tracking & measuring ROI.

Skills

Retail marketing experience

B2B retail experience

Change management

Stakeholder communication

Job description

Описание

As our Senior Trade & Shopper Marketing Manager, you'll help strengthen retail execution and measurement across the LEGO® Group. During this 12-month contract, you'll connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions. You'll help develop frameworks, processes and capabilities that make our retail marketing investment more effective.

Задачи

Help define our Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing. Establish relevant metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams. Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and potential pilots. Identify end-user needs and help translate them into practical digital solutions and improved business processes. Build clear case-for-change stories that help teams understand and adopt new approaches for retail planning, execution tracking & measuring ROI.

Требования

Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods. Delivered shopper marketing plans, both eCommerce and offline. Worked with B2B retail customers on retail or shopper marketing activity. Built Retail Execution plans or frameworks for retail marketing activity. Led change management when introducing new tools, processes or capabilities. Created case-for-change narratives to build stakeholder support for new initiatives. Будет плюсом: Familiarity with data-systems & how digital systems/products work would be a significant advantage (E.g. how data flows from front-line apps to data lakes & visualization layers, understanding how measurement tools in the market capture data)

Условия

• During this 12-month contract We offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home if you wish.
• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.