Senior Ticketing Acquisition Manager

Paddock; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Health Cash Plan

Aviva Digital Workplace

Enhanced Parental Leave

Flexible Bank Holidays

Volunteer leave

Carer's leave

Cycle to Work

Electric Car Scheme

Store discount

Social events

Job summary

Formula E in London is seeking a performance marketer to own paid media strategy for ticket sales across international markets. You will manage budgets, allocate across Meta, Google, YouTube and more, and translate race briefs into high-converting campaigns that power the on-sale plans.

You will lead CRO, run continuous testing, optimise funnels and landing pages, and collaborate with GTM, Revenue & Yield, Platforms, and Insight teams to maximise cost per sale and return on ad spend.

Qualifications

• Proven experience running large-scale paid media campaigns across multiple markets.
• Strong conversion-rate optimisation mindset for landing pages and funnels.
• Analytical and numbers-driven with a habit of testing ideas continuously.
• Experience leading substantial media budgets and strategic allocations.
• Able to collaborate with GTM, Revenue & Yield, Platforms and Insight teams.

Responsibilities

• Set and deliver the paid media strategy for ticket sales across all territories and manage the media budget and channel mix.
• Translate regional briefs into high-converting campaigns aligned with on-sale plans and pricing/inventory.
• Own the digital acquisition funnel and landing pages up to ticketing platform click-through.
• Build and manage high-intent retargeting audiences to convert fans into buyers.
• Lead a structured testing programme across ad creative, audiences, and landing pages, prioritising scalable variants.
• Track performance metrics across channels and markets and report cost per sale and ROAS.

Skills

Performance marketing

CRO

Data-driven testing

Budget management

Cross-functional collaboration

Job description

Are you a performance marketer who turns clicks into sold-out grandstands?

With races in cities across the world, every campaign has a different audience, a different on-sale rhythm, and a different starting point. You will take briefs from our Race Go-To-Market (GTM) Managers, turn them into high-performing campaigns, and decide where every pound of paid media works hardest. You will own the customer journey from first impression to the click-through to the ticketing platform, using continuous testing and analytics to optimise performance with every race.

About FormulaE:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting‑edge EV technology.

As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) NetZero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0‑100kmh in 1.8 seconds.

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed‑up the switch to electric mobility.

The Role:

• Paid Media Strategy & Budget Ownership: Set and deliver the paid media strategy for ticket sales across all territories, including in-market allocations. Own the media budget and channel mix across Meta, Google, YouTube, and other digital platforms.
• Brief-to-Campaign Execution: Translate regional briefs from the GTM team into high-converting campaigns aligned with each race's on-sale plan and the pricing, inventory, and promotional offers established by Revenue & Yield.
• Conversion Funnels & Landing Pages: Own the digital acquisition funnel and landing pages up to the ticketing platform click-through, working with Ticketing Platforms & Operations to guarantee a seamless transition into checkout.
• Audience Segmentation & Retargeting: Build and manage high-intent retargeting audiences to re-engage prospective fans and convert them into ticket buyers.
• Testing & Optimisation: Direct a structured, continuous testing programme spanning ad creative, audience targeting, and landing pages, setting clear priorities and scaling winning variations.
• Channel Performance Tracking & Attribution: Track performance metrics across every channel and host market, collaborating with the Performance & Insight team to report transparently on cost per sale and return on ad spend.

What we’re looking for in you:

• Performance Marketing at Scale: Proven experience running large-scale paid media campaigns across multiple international markets, ideally for ticketed events, sport, live entertainment, or fast-paced ecommerce.
• Conversion Rate Optimisation (CRO): A strong conversion mindset with demonstrated ability to improve digital funnels, landing page user experiences, and audience workflows.
• Data-Driven Experimentation: Analytical, curious, and committed to continuous testing of creative, audiences, and landing pages.
• Commercial Budget Leadership: High confidence managing substantial media budgets, executing agile cross-channel capital allocations, and clearly articulating commercial decisions to leadership.
• Cross-Functional Collaboration: Exceptional relationship builder adept at working seamlessly with GTM, Revenue & Yield, Platforms, and Insight colleagues, as well as external agencies and partners across global time zones.

What’s in it for you?

• 25 days' annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• FormulaE store discount
• Regular social events and employee working groups

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office

At FormulaE, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line! ¡VAMOS!