Race Communications Manager

FIA Formula E Championship; London Borough of Bromley; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Health Cash Plan

Enhanced Parental Leave

Flexible Bank Holidays

Paid volunteer leave

Cycle to Work and Electric Car Scheme

Formula E store discount

Regular social events and employee ERG

Job summary

Formula E in London is seeking a senior communications leader to shape race-day narratives and city-facing campaigns. You will drive high-impact earned media, culture-forward activations, and cross-functional alignment with Marketing and Commercial teams to boost ticket sales and brand reach.

The role requires strategy, global agency oversight, and hands-on leadership with travel to events, delivering innovative, multi-market PR programs that amplify the Formula E story.

Qualifications

• Significant progressive experience leading high-profile communications within international sports, entertainment, live events, or major consumer lifestyle brands.
• Master of commercial GTM campaigns where earned media directly drives audience growth, event buzz, and ticket acquisition.
• Creative and strategic thinker who looks outside motorsport for inspiration and pitches ambitious concepts.
• Proven capability to command strategic discussions with external host city stakeholders, tourism leaders, municipal authorities, and executive leadership.
• Deep experience managing regional PR agencies across multiple continents and running formal RFPs.

Responsibilities

• Architect and lead proactive GTM earned media frameworks across all championship markets.
• Lead disruptive city activations and strategic dialogues with host city partners and authorities.
• Align PR with Marketing and Commercial teams to accelerate ticket sales, fan conversion, and brand awareness.
• Identify emerging cultural trends and propose high-impact concepts for city buzz and media moments.
• Oversee local-market editorial narratives and rights-holder PR synergies ahead of race weekends.
• Line manage and mentor the Communications Executive, with rotational travel to race weekends.

Skills

PR & Campaign Track Record

Event GTM Campaigns

Creative Thinking

Host City Stakeholder Influence

Global Agency & RFP Management

Lifestyle Media Network

People Leadership

Job description

Formula E is a premium entertainment, technology, and city festival experience. In this role, you will bring a relentless growth mindset - looking beyond motorsport for inspiration across fashion, music, tech, and entertainment to continuously elevate our race support and city marketing. Acting as a strategic, forward-thinking partner, you will lead high-level discussions with host markets, tourism boards, municipal authorities, and internal teams (Brand Marketing, Ticketing & Race Promotion, Host Cities) to translate wider marketing campaigns into high-impact earned media, viral cultural moments, and direct box-office conversion.

About Formula E:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology.

As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0-100 kmh in 1.8 seconds.

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

The Role:

• Race Calendar Go-To-Market PR Strategy: Architect and lead proactive GTM earned media frameworks across all championship markets. Champion our two-phase campaign model: building early cultural fame and anticipation before ticket launches, followed by commercial, ticket-driving publicity up to race week.
• Disruptive City Marketing & Host Market Leadership: Look outside traditional motorsport to conceptualise fresh, innovative city activations. Lead the strategic dialogue with host city partners, municipal authorities, tourism boards, and circuit promoters, positioning each ePrix as a marquee cultural spectacle.
• Brand Marketing & Commercial Alignment: Act as the dedicated Comms integration partner for Marketing and Commercial teams to ensure PR directly accelerates ticket sales, fan conversion, and brand awareness through cohesive full-funnel execution.
• Proactive Storytelling & Big Ideas: Identify emerging cultural trends and propose ambitious, high-impact concepts to create city buzz, earned media moments, and shareable brand stories long before the cars hit the track.
• Tier-1 Culture, Tech & Lifestyle Media: Pitch, secure, and direct non-endemic, Tier-1 lifestyle, business, entertainment, and tech coverage (e.g., Wired, Financial Times, Highsnobiety, national morning shows, and premium city publications) to reach audiences outside the traditional racing bubble.
• Global Agency Roster & Tender Management: Oversee and hold accountable our roster of regional PR agencies across Europe, the Americas, Asia, and emerging race territories, owning procurement and tender processes while setting clear KPIs tied to market awareness, sentiment, and ticket acquisition.
• Editorial & Rights-Holder Campaign Support: Oversee local-market editorial narratives and rights-holder PR synergies to ensure broadcast and media rights partners are supported locally ahead of each race weekend.
• People Leadership & Trackside Operations: Line manage, mentor, and empower the Communications Executive. Travel on a rotational basis to manage race promotion execution on-site during race weekends.

What we're looking for in you:

• Demonstrated PR & Campaign Track Record: Significant progressive experience leading high-profile communications, consumer PR, or event promotion within international sports, entertainment, live events, or major consumer lifestyle brands.
• Event Go-To-Market & Commercial Conversion: Master of commercial GTM campaigns where earned media directly drives audience growth, event buzz, and ticket acquisition / box-office conversion.
• Creativity & Strategic Mindset: A proactive self-starter who looks outside motorsport (fashion, music, tech) for inspiration, pitching ambitious concepts that challenge legacy thinking and create cultural fame.
• Host City & Executive Influencing: Proven capability to command strategic discussions with external host city stakeholders, tourism leaders, municipal authorities, and executive leadership.
• Global Agency & RFP Management: Deep experience managing regional PR agencies across multiple continents, languages, and time zones, including running formal RFPs and agency pitch tenders.
• Tier-1 Lifestyle & Non-Endemic Media Network: Proven personal network and track record landing features across lifestyle, design, tech, business, and mainstream city entertainment outlets.
• People Leadership & Live Event Agility: Passionate people manager capable of coaching junior team members, thriving under fast-paced live event conditions, and traveling rotationally on-site.

Multilingual proficiency in Spanish, German, French, Chinese, or Japanese is a strong plus for this role.

What's in it for you?

• 25 days' annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We'll see you at the starting line!

¡VAMOS!