Race GTM Promotion Manager

FIA Formula E; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Health Cash Plan

Enhanced Parental Leave

Flexible Bank Holidays

Volunteer & carer leave

Cycle to Work & Electric Car Scheme

Formula E store discount

Regular social events

Job summary

FIA Formula E is seeking a Race GTM Promotion Manager to lead go-to-market strategies for global street races. You will own GTM plans, coordinate across markets and time zones, and drive ticket sales through multi-channel campaigns while aligning with local promoters and agencies.

You will monitor campaign performance, translate data into actionable insights, and adapt global brand vision to local contexts. This hybrid role is based in London with three days onsite weekly.

Responsibilities

• Own the Race GTM Plan: build and maintain the go-to-market plan for each race, the single source of truth for marketing activity and ticket sales.
• Performance Marketing & Channel Mix: plan and run paid and performance marketing across markets.
• Drive Ticket Sales & Commercial Conversion: deliver promotional plans to turn awareness into purchases within pricing frameworks.
• Promoter & Stakeholder Alignment: act as the main link between central ticketing and local race promoters across cultures.
• Agency Management: manage local agency relationships and ensure performance standards.
• Data & Insights Mastery: monitor sales velocity and feed insights back into the plan.

Job description

Want to accelerate your career? Electrify your potential as a Race GTM Promotion Manager and join the fastest growing motorsport on the planet!

About Formula E:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

Welcome to the home of Global Electric Street Racing.

The Role:

Are you a performance marketer who lives for the moment a campaign turns into a full grandstand? We are looking for a Race GTM Promotion Manager to join the Formula E ticketing team. You will build and deliver the go-to-market plans that drive ticket sales and attendance across our global calendar of street races, working across multiple markets, time zones, languages and fan cultures.

Every race is different: a city hosting Formula E for the first time needs a very different approach from an established race with a loyal local following. You will take our global GTM strategy and turn it into campaigns that feel authentic in each market, activate the right channel mix for each race, and keep every stakeholder working from the same plan.

• Own the Race GTM Plan: You build and maintain the go-to-market plan for each of your races, the single source of truth for marketing activity, audience targeting, channel strategy and ticket sales. Every stakeholder works from it, and you keep it current and commercially grounded.

• Performance Marketing & Channel Mix: You plan and run paid and performance marketing for each race, selecting and optimising the right channels for each market.

• Drive Ticket Sales & Commercial Conversion: You deliver promotional plans that turn awareness into purchases, with a sharp focus on markets where Formula E is still building its fan base and every activation needs to work harder. You work with the Revenue & Yield team on offers and promotions within the agreed pricing framework.

• Promoter & Stakeholder Alignment: You are the main link between central ticketing and local race promoters, working across different commercial structures, languages and cultural expectations to keep delivery seamless.

• Agency Management: You manage local agency relationships across creative, media and activation. You make sure partners understand our ambition, are set up to deliver against it and are held to a clear performance standard. When a partnership isn't working, you flag it quickly and come with a solution.

• Data & Insights Mastery: You monitor sales velocity and conversion across channels, work out the why behind the numbers and feed those insights straight back into the plan.

What we're looking for in you:

• The International Marketer: You have a strong understanding of the cultural, commercial and media landscape across international markets, and you move between them with confidence.

• The Performance Marketing Expert: You bring hands-on experience running sophisticated paid media and multi-channel marketing campaigns. You maintain a clear, unwavering line of sight between marketing spend and tangible customer acquisition or ticket sales outcomes.

• The Global Communicator: You are an outstanding communicator who can seamlessly translate a global brand vision into local relevance. You have the organisational skills to collaborate and manage relationships effectively across significant time zone differences and language barriers.

• The Analytical Thinker: You are entirely comfortable working inside data dashboards, with a proven ability to translate complex data sets and sales metrics into a clear, actionable story of "what's next" for campaign performance.

• The Curious Self-Starter: You are energised by the variety of a global calendar and have a make-it-happen mentality in markets that may not have a playbook yet.

• The Resilient Team Player: You bring multiple functions and time zones together around a common goal, and stay positive and energetic when no two race weekends are the same.

What's in it for you?

• 25 days' annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office.

Application Process

The closing date for this role is 18th November 2026, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line!

¡VAMOS!