Race Communications Manager

Formula E Race Operations; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days leave

Birthday day off

Health cash plan

Hybrid work in London

Job summary

Formula E is seeking a strategic Communications Executive to drive go-to-market PR, city activations, and cross-functional alignment with Brand Marketing, Ticketing & Race Promotion, and Host Cities. You will lead high-impact earned media campaigns and exclusive storytelling across fashion, tech, and entertainment to boost ticket sales and brand reach.

You will manage a global agency roster, pitch Tier-1 outlets, and mentor a Communications team while traveling for race weekends to ensure

Qualifications

• Significant progressive experience leading high-profile communications, consumer PR, or event promotion within international sports or major lifestyle brands.
• Proven ability to translate marketing campaigns into earned media and ticket-driving publicity.
• Strong creative and strategic mindset with experience in cross-functional collaboration.

Responsibilities

• Architect and lead proactive GTM earned media frameworks across all markets.
• Lead city activations and executive dialogues with host city partners and authorities.
• Ensure PR accelerates ticket sales, fan conversion, and brand awareness through full-funnel execution.
• Identify trends and pitch ambitious, culture-driving concepts.
• Pitch and secure Tier-1 lifestyle, tech, business coverage globally.
• Oversee regional PR agencies across multiple continents and run tenders.
• Coordinate editorial narratives with rights-holders and track performance.
• Line-manage and develop the Communications Executive; travel for race weekends.

Skills

PR & Campaign Track Record

Executive Influencing

Go-To-Market Strategy

Media Relations

Storytelling & Creativity

Budget & RFP Management

Leadership & Mentoring

Multilingual capability (plus)

Job description

Formula E is a premium entertainment, technology, and city festival experience. In this role, you will bring a relentless growth mindset—looking beyond motorsport for inspiration across fashion, music, tech, and entertainment to continuously elevate our race support and city marketing. Acting as a strategic, forward-thinking partner, you will lead high-level discussions with host markets, tourism boards, municipal authorities, and internal teams (Brand Marketing, Ticketing & Race Promotion, Host Cities) to translate wider marketing campaigns into high-impact earned media, viral cultural moments, and direct box-office conversion.

About Formula E

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology.

As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0-100 kmh in 1.8 seconds.

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

The Role

Race Calendar Go-To-Market PR Strategy: Architect and lead proactive GTM earned media frameworks across all championship markets. Champion our two-phase campaign model: building early cultural fame and anticipation before ticket launches, followed by commercial, ticket-driving publicity up to race week.

Disruptive City Marketing & Host Market Leadership: Look outside traditional motorsport to conceptualise fresh, innovative city activations. Lead the strategic dialogue with host city partners, municipal authorities, tourism boards, and circuit promoters, positioning each ePrix as a marquee cultural spectacle.

Brand Marketing & Commercial Alignment: Act as the dedicated Comms integration partner for Marketing and Commercial teams to ensure PR directly accelerates ticket sales, fan conversion, and brand awareness through cohesive full-funnel execution.

Proactive Storytelling & Big Ideas: Identify emerging cultural trends and propose ambitious, high-impact concepts to create city buzz, earned media moments, and shareable brand stories long before the cars hit the track.

Tier-1 Culture, Tech & Lifestyle Media: Pitch, secure, and direct non-endemic, Tier-1 lifestyle, business, entertainment, and tech coverage (e.g., Wired, Financial Times, Highsnobiety, national morning shows, and premium city publications) to reach audiences outside the traditional racing bubble.

Global Agency Roster & Tender Management: Oversee and hold accountable our roster of regional PR agencies across Europe, the Americas, Asia, and emerging race territories, owning procurement and tender processes while setting clear KPIs tied to market awareness, sentiment, and ticket acquisition.

Editorial & Rights-Holder Campaign Support: Oversee local-market editorial narratives and rights-holder PR synergies to ensure broadcast and media rights partners are supported locally ahead of each race weekend.

People Leadership & Trackside Operations: Line manage, mentor, and empower the Communications Executive. Travel on a rotational basis to manage race promotion execution on-site during race weekends.

What we're looking for in you

• Demonstrated PR & Campaign Track Record: Significant progressive experience leading high-profile communications, consumer PR, or event promotion within international sports, entertainment, live events, or major consumer lifestyle brands.
• Event Go-To-Market & Commercial Conversion: Master of commercial GTM campaigns where earned media directly drives audience growth, event buzz, and ticket acquisition / box-office conversion.
• Creativity & Strategic Mindset: A proactive self-starter who looks outside motorsport (fashion, music, tech) for inspiration, pitching ambitious concepts that challenge legacy thinking and create cultural fame.
• Host City & Executive Influencing: Proven capability to command strategic discussions with external host city stakeholders, tourism leaders, municipal authorities, and executive leadership.
• Global Agency & RFP Management: Deep experience managing regional PR agencies across multiple continents, languages, and time zones, including running formal RFPs and agency pitch tenders.
• Tier-1 Lifestyle & Non-Endemic Media Network: Proven personal network and track record landing features across lifestyle, design, tech, business, and mainstream city entertainment outlets.
• People Leadership & Live Event Agility: Passionate people manager capable of coaching junior team members, thriving under fast-paced live event conditions, and traveling rotationally on-site.
• Multilingual proficiency in Spanish, German, French, Chinese, or Japanese is a strong plus for this role.

What's in it for you

• 25 days' annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups
• This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office

The closing date for this role is 13th November 2026, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world — together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.