Senior Game Analyst

IMAGE FRAME INVESTMENT (UK) LIMITED; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Tencent Games is seeking a Market Research Analyst to track game market trends across Europe and the western markets, delivering regular reports on genre trends, competition, and industry developments. You will support investment evaluations and provide market insights to guide strategy.

You should have 3–5 years in finance, consulting, market research, or investment analysis, with strong English, data analysis and report-writing skills, and a passion for games.

Qualifications

• 3–5 years of experience in finance, consulting, market research or investment analysis preferred
• Background in games industry is a plus
• Strong written and verbal communication, with ability to translate data into actionable insights

Responsibilities

• Track game market trends across Europe and the broader Western market, producing regular reports on genre trends, competitive landscape, and industry developments
• Support investment evaluation of overseas game projects, conducting market-level competitive analysis and commercial viability assessments on target titles and studios
• Monitor and analyze key game products on an ongoing basis, delivering structured product observations and market insights
• Participate in industry events and trade shows, synthesizing on-the-ground findings into comprehensive event and market reports
• Assist in building and maintaining market intelligence assets, ensuring systematic data accumulation and continuous updates

Skills

Market research

Data analysis

Report writing

Industry knowledge

English proficiency

Tools

Excel

Power BI

SQL

Job description

Business Unit Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

About the Hiring Team

Game Research Center(GRC) is a department focusing on game industry study, game analysis, game design research, data analysis and game development supporting. We’re one of the world’s leading research facility in game industry, building a global knowledge tank to help our teams make better decisions. We’re looking for innovative and passionate team members who love all kinds of games and have insight about the challenging global market.

What the Role Entails

• Track game market trends across Europe and the broader Western market, producing regular reports on genre trends, competitive landscape, and industry developments.
• Support investment evaluation of overseas game projects, conducting market-level competitive analysis and commercial viability assessments on target titles and studios.
• Monitor and analyze key game products on an ongoing basis, delivering structured product observations and market insights.
• Participate in industry events and trade shows, synthesizing on-the-ground findings into comprehensive event and market reports.
• Assist in building and maintaining market intelligence assets, ensuring systematic data accumulation and continuous updates.

Who We Look For

• 3-5 years of relevant experience; background in finance, consulting, market research, or investment analysis preferred; prior experience in the games industry, especially in AI//UGC/Shooter is a plus.
• Solid understanding of the European and North American gaming market, with familiarity with mainstream market data platforms and analytical tools.
• Strong structured thinking and report writing skills, with the ability to translate data into actionable business insights.
• Genuine passion for games with extensive play experience, capable of forming independent judgments on product quality and market reception.
• English as primary working language; proficiency in Chinese is a plus.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.