Senior Spirits Sales Manager — Luxury Whisky, London

MacGregor Black; Greater London; Presencial; GBP 90 000 - 130 000; Tempo integral

Resumo da oferta

MacGregor Black is partnering with a premium drinks business to appoint a Senior Sales Manager – Spirits in London. You will own relationships with specialist retail and premium on-trade accounts, driving growth, distribution and brand presence across a luxury spirits portfolio.

You will lead new business development, negotiations and commercial terms, delivering tastings and brand activations while training staff and bartenders.

Qualificações

• Proven sales and account management in premium spirits with growth delivery.
• Strong knowledge of the premium and collectible whisky category.
• Established relationships across luxury drinks retail, wholesalers, and the London on-trade.
• Track record of developing premium brands and expanding sales & distribution.
• Experience negotiating commercial terms with major accounts.
• Experience delivering tastings, masterclasses and brand activation initiatives.
• Excellent presentation, communication and relationship-building skills.
• WSET Spirits qualification is advantageous

Responsabilidades

• Manage and grow relationships with luxury retailers, specialist merchants, hotels, restaurants and bars.
• Deliver year-on-year growth across an established portfolio.
• Identify new listings and distribution opportunities in specialist retail and premium on-trade.
• Negotiate commercial agreements and promotional activity with key customers.
• Develop joint business and account plans with priority customers.
• Collaborate with Trade Marketing and Brand teams on premium activations.
• Plan tastings, events and seasonal campaigns to enhance brand presence.
• Provide product training and education to buyers, staff and bartenders.
• Build relationships with industry influencers and trade professionals to drive advocacy.
• Develop strategic plans to strengthen portfolio in London's luxury drinks market.
• Monitor market trends and competitor activity to inform growth.
• Support cross-functional teams to meet customer requirements.
• Provide regular performance updates and market insights to senior leadership.
• Represent the brand at industry events and tastings across the UK.

Conhecimentos

Premium spirits sales

Whisky category knowledge

Account management

New business development

Brand activation

Tastings & masterclasses

Training & education

Presentations & communication

Relationship-building

Willingness to travel

Formação académica

WSET Spirits qualification

Descrição da oferta de emprego

MacGregor Black is partnering with a premium drinks business to appoint a Senior Sales Manager – Spirits in London. You will own relationships with specialist retail and premium on-trade accounts, driving growth, distribution and brand presence across a luxury spirits portfolio.

You will lead new business development, negotiations and commercial terms, delivering tastings and brand activations while training staff and bartenders.