Senior Brand Manager - Spirits (Hybrid, Growth & Events)

Spirit Cartel Limited; Greater London; Hybrid; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Company pension

Employee Assistance Programme

Staff discount on wine

Birthday wine bottle

Job summary

Spirit Cartel Limited in London is seeking an experienced Senior Brand Manager to lead the growth of our premium spirits portfolio. The role blends strategic brand planning with hands-on campaign execution across consumer, customer and trade channels.

You will drive annual brand plans, manage budgets, and collaborate with sales and agencies to deliver impactful activations and events, including tastings. Hybrid role with 3 days in head office and a flexible schedule.

Qualifications

• Significant experience in brand marketing, preferably within spirits, drinks or FMCG.
• Strong understanding of brand management principles and integrated marketing.
• Good knowledge of the UK drinks market, including on- and off-trade channels.
• Demonstrable ability to combine strategic thinking with hands-on delivery across a broad range of marketing activities.
• Strong project management skills with ability to manage multiple brands and priorities.
• Experience briefing, managing and evaluating external agencies and creative suppliers.

Responsibilities

• Lead the development and implementation of annual brand plans, ensuring alignment with business objectives and commercial priorities.
• Drive the execution of integrated consumer, customer and trade marketing strategies across the brand portfolio, ensuring consistent delivery against objectives.
• Drive brand presence within the UK market through engagement with on- and off-trade customers.
• Lead development of marketing collateral, brand assets and promotional materials, ensuring brand consistency.
• Develop and maintain relationships with external agencies, designers, production partners and event suppliers.
• Plan and deliver brand activations, trade events, tastings and customer engagement initiatives.
• Monitor, evaluate and report on brand performance, campaign effectiveness, market trends and competitor activity.
• Manage marketing budgets, forecasts and project timelines.
• Serve as marketing contact for brand owners and collaborate with supplier objectives.
• Collaborate with Sales to develop trade marketing programmes, customer presentations and sales support materials.
• Coordinate with cross-functional teams for delivery and continuous improvement of brand performance.
• Ensure compliance with legislation, codes of practice and brand guidelines.

Skills

Brand management

Campaign planning

Stakeholder management

Budget management

Project management

Market analysis

Tools

Microsoft Office

Marketing systems

Project management systems

Job description

Spirit Cartel Limited in London is seeking an experienced Senior Brand Manager to lead the growth of our premium spirits portfolio. The role blends strategic brand planning with hands-on campaign execution across consumer, customer and trade channels.

You will drive annual brand plans, manage budgets, and collaborate with sales and agencies to deliver impactful activations and events, including tastings. Hybrid role with 3 days in head office and a flexible schedule.