Senior Software Product Analyst - Martech

Bet365 Company; Stoke-on-Trent; Híbrido; GBP 70.000 - 100.000; Jornada completa

Descripción de la vacante

Bet365 is seeking a Senior Software Product Analyst in Martech to translate customer and marketing needs into clear product plans across our digital experience. You’ll shape CRM-driven initiatives within both internal and third-party platforms, including CDPs and CEPs, to support our growth.

The role sits in Software Product Development, with a hybrid UK-based arrangement. You will define requirements, prioritize work, lead the lifecycle from ideation to launch, and collaborate with marketing

Formación

• Experience working in product management.
• Strong knowledge of Marketing Technology (MarTech) with focus on CRM.
• Understanding of CDPs and CEPs.
• Proven ability to launch products and deliver continuous improvements.
• Familiarity with agile frameworks and product lifecycles.

Responsabilidades

• Turn customer and marketing needs into clear product plans and improvements across digital experiences.
• Lead the product development lifecycle from ideation through to launch.
• Define requirements and prioritize initiatives to deliver CRM-related value.
• Collaborate across teams and with external partners to align product initiatives with customer and business needs.
• Measure success and run trials to assess the value of products and initiatives.

Conocimientos

Product management

Marketing Technology (MarTech)

CRM

CDPs

CEPs

Agile frameworks

Data analysis

Stakeholder management

Cross-functional collaboration

Gambling industry knowledge

Herramientas

CRM platforms

Customer Data Platforms (CDPs)

Customer Engagement Platforms (CEPs)

Descripción del empleo

Senior Software Product Analyst - Martech

• Full-time
• Workplace Type: Hybrid
• Department: Software Product Development
• Full Time/Part Time: Full Time
• Shift Pattern: Days
• 2nd Office Location: UK - Manchester
• Job Type: Standard

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.

Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct‑to‑customer marketing across multiple touchpoints.

You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third‑party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.

This role is eligible for our hybrid work from home policy.

• Experience working in product management
• Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
• Understanding of internally built and third‑party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
• Proven ability to launch products and deliver continuous improvements that support business objectives
• Understanding of product lifecycles, methodologies and agile frameworks
• Strategic approach to translating business goals into achievable product plans
• Ability to manage multiple priorities and make decisions when working with ambiguity and changeKnowledge of the online gambling industry
• Support the marketing function by solving problems and delivering new capabilities
• Analyse market research, competitor activity and customer trends using internal and external data
• Lead the product development lifecycle from ideation through to launch
• Produce detailed requirements that give development teams a clear direction
• Prioritise the work stack, review it regularly and identify how success will be measured
• Run trials to assess the value of products and initiatives
• Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs
• Lead cross-functional sessions that bring teams together around clear outcomes
• Challenge decisions, requirements and assumptions so different viewpoints are considered
• Keep key stakeholders updated on plans, progress and upcoming release

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.