Senior Software Product Analyst - Martech

Bet365 Company; Stoke-on-Trent; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

bet365 is seeking a Senior Software Product Analyst - Martech to turn customer and marketing needs into clear product plans across our digital experiences. You will shape improvements to CRM-technologies, CDPs and CEPs, balancing business goals with regulatory requirements and technology constraints.

You’ll collaborate across teams to prioritise initiatives, define requirements and drive value through data-informed decisions and agile delivery.

Qualifications

• Experience in product management within marketing technology.
• Ability to translate business goals into concrete product plans.
• Understanding of CRM and data-driven insights.

Responsibilities

• Define requirements and prioritise initiatives across CRM and MarTech.
• Lead the product development lifecycle from ideation through launch.
• Collaborate with internal teams and external partners to align product initiatives.
• Analyse market research, competitor activity and customer trends.
• Keep stakeholders updated on plans, progress and upcoming releases.

Skills

Product management experience

MarTech knowledge

CRM platforms familiarity

Data-driven decision making

Agile methodologies

Tools

CDPs

CEPs

CRM software

Job description

Senior Software Product Analyst - Martech

• Full-time
• Workplace Type: Hybrid
• Department: Software Product Development
• Full Time/Part Time: Full Time
• Shift Pattern: Days
• 2nd Office Location: UK - Manchester
• Job Type: Standard

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.

Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct‑to‑customer marketing across multiple touchpoints.

You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third‑party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.

This role is eligible for our hybrid work from home policy.

• Experience working in product management
• Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
• Understanding of internally built and third‑party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
• Proven ability to launch products and deliver continuous improvements that support business objectives
• Understanding of product lifecycles, methodologies and agile frameworks
• Strategic approach to translating business goals into achievable product plans
• Ability to manage multiple priorities and make decisions when working with ambiguity and change
• Knowledge of the online gambling industry
  • Support the marketing function by solving problems and delivering new capabilities
  • Analyse market research, competitor activity and customer trends using internal and external data
  • Lead the product development lifecycle from ideation through to launch
  • Produce detailed requirements that give development teams a clear direction
  • Prioritise the work stack, review it regularly and identify how success will be measured
  • Run trials to assess the value of products and initiatives
  • Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs
  • Lead cross‑functional sessions that bring teams together around clear outcomes
  • Challenge decisions, requirements and assumptions so different viewpoints are considered
  • Keep key stakeholders updated on plans, progress and upcoming release

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.