Senior Social Strategy Lead – Remote/Hybrid UK

Liberty Marketing Ltd; Cardiff; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Liberty Marketing Ltd in Cardiff is seeking a Senior Social Media Specialist to deliver data-led, creative social strategies that grow engagement, reach, and conversion across client channels. You will balance strategic thinking with hands-on delivery, managing content calendars, campaigns, and community engagement with precision and creativity.

As a senior member of the Social Media Team, you will lead on accounts, mentor others, and ensure activity aligns with Liberty’s wider objectives, while

Responsibilities

• Lead day-to-day Social strategy and delivery across assigned accounts and workstreams.
• Analyse performance, diagnose issues, and turn insight into practical recommendations.
• Plan, execute, and optimise organic social activity across relevant platforms.
• Manage content calendars, scheduling, and community engagement to agreed standards.
• Analyse social performance and recommend improvements to creative, targeting, and messaging.
• Stay up to date with trends, tools, and algorithm changes and translate these into client recommendations.
• Produce clear reporting and recommendations, focusing on what changed, why, and what we are doing next.
• Actively develop commercial and strategic capability by contributing to client calls and QSRs, with supported ownership where appropriate.
• Provide coaching, peer review, and feedback to specialists and executives to raise standards.
• Support best practice development through templates, processes, and quality checks.
• Contribute to pitches, renewals, and proposals by providing channel insight, evidence, and recommendations.
• Stay up to date with industry changes and translate them into delivery improvements.
• Uphold Liberty’s delivery and quality standards in every aspect of work.
• Own delivery quality and measurable impact across social strategies, content plans, and community management.
• Support client retention and renewal through consistent delivery and clear recommendations.
• Identify opportunities for optimisation, efficiency, and process improvement.
• Support team training, mentoring, and knowledge sharing to elevate capability.
• Grow engagement, reach, and conversion metrics across client social channels.
• Drive innovation and testing to improve campaign effectiveness.
• Collaborate with Client Services, SEO, Paid Media, Content, Digital PR, and Social to align activity with wider campaigns and client objectives.
• Deep understanding of social media strategy, content formats, and analytics across major platforms.
• Proficient in platforms such as Meta, LinkedIn, TikTok, and X, with awareness of emerging channels.
• Commercially minded, able to connect performance to client goals and outcomes.
• Strong copywriting and visual communication skills.
• Confident communicator who builds trust with clients and colleagues.
• Highly organised and proactive, able to manage priorities across multiple workstreams.
• Collaborative across disciplines, supporting integrated planning and delivery.
• Analytical and solutions-focused, turning insight into clear recommendations.
• Actively developing commercial and strategic capability through client exposure and supported leadership in calls and QSRs.
• Demonstrates Liberty’s values: Accountable, Brave, Curious.

Job description

Liberty Marketing Ltd in Cardiff is seeking a Senior Social Media Specialist to deliver data-led, creative social strategies that grow engagement, reach, and conversion across client channels. You will balance strategic thinking with hands-on delivery, managing content calendars, campaigns, and community engagement with precision and creativity.

As a senior member of the Social Media Team, you will lead on accounts, mentor others, and ensure activity aligns with Liberty’s wider objectives, while