Lead Social Media Manager & Community Builder

Placements24; Southampton; Presencial; GBP 27.000 - 41.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and comprehensive –

Professional development & advanced‑t

Dynamic team environment

Descripción de la vacante

Placements24 is seeking a Lead Social Media Manager & Community Builder for a fast-growing consumer brand based in Randburg, Gauteng. You will develop and execute social media strategies, create engaging content, and build a vibrant online community.

You will analyze metrics, collaborate with marketing, PR, and product teams, and oversee paid social campaigns. A strong background in content creation, analytics, and crisis communication is essential.

Formación

• Bachelor's degree required in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in social media management and community building.
• Proven track record of developing and executing successful social media strategies.
• Experience managing multiple platforms and using scheduling/analytics tools.
• Experience with social media advertising and paid campaigns.

Responsabilidades

• Develop and implement social media strategies across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create and manage engaging content including text, images, videos, and stories.
• Build and nurture an active online community by engaging with followers and fostering conversations.
• Monitor social media trends and identify opportunities for brand participation.
• Analyze performance metrics using Sprout Social or Hootsuite and provide actionable insights.

Conocimientos

Social media management

Community building

Content creation

Analytics

Paid social advertising

Educación

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Herramientas

Sprout Social

Hootsuite

Descripción del empleo

About the Role

Our client, a fast-growing consumer brand, is seeking an energetic and experienced Lead Social Media Manager & Community Builder to join their marketing department in **Randburg, Gauteng**. This role is pivotal in developing and executing social media strategies that enhance brand visibility, foster customer engagement, and build a strong online community. You will be responsible for managing all social media channels, creating engaging content, interacting with followers, and analyzing performance metrics. The ideal candidate will possess a deep understanding of social media platforms, content creation, community management best practices, and data analysis, coupled with a passion for building authentic connections with audiences. Join us in **Randburg** and be at the forefront of our brand's digital presence.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.


• Create, curate, and manage engaging and high-quality content, including text, images, videos, and stories.


• Build and nurture an active and loyal online community by engaging with followers, responding to comments and messages, and fostering conversations.


• Monitor social media trends, conversations, and emerging platforms, identifying opportunities for brand participation.


• Analyze social media performance metrics using tools like Sprout Social or Hootsuite, providing regular reports and actionable insights.


• Collaborate with marketing, PR, and product teams to ensure social media efforts align with overall brand messaging and campaigns.


• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.


• Develop and implement crisis communication plans for social media.


• Stay up-to-date with the latest social media best practices, tools, and algorithm changes.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.


• 5+ years of experience in social media management and community building, preferably for a consumer brand.


• Proven track record of developing and executing successful social media strategies that drive engagement and growth.


• Expertise in managing multiple social media platforms and using relevant scheduling and analytics tools.


• Excellent written and verbal communication skills, with a knack for crafting compelling social media copy.


• Strong understanding of visual storytelling and basic graphic design/video editing skills are a plus.


• Analytical mindset with the ability to interpret data and generate actionable insights.


• Experience with social media advertising and paid social campaigns.


• Demonstrated ability to build and manage online communities effectively.


• Knowledge of the **Gauteng** market dynamics is advantageous.

Benefits

• Lead a key function within a growing consumer brand in **Randburg, Gauteng**.


• Competitive salary and comprehensive benefits package.


• Opportunities for professional development and advanced training.


• Engage with a vibrant and growing customer base.


• A dynamic and supportive team environment.


• Contribute to shaping the brand's voice and online identity.