Senior Social Media Manager TCL:43717

JR United Kingdom; Manchester; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative and forward-thinking company is seeking a Senior Social Media Manager to spearhead their digital presence. This role involves crafting and executing comprehensive social media strategies across platforms like LinkedIn and Instagram, enhancing brand engagement and growth. You will collaborate with senior stakeholders and oversee a team, ensuring that content is not only creative but also strategically aligned with business goals. If you're passionate about storytelling and have a knack for digital marketing, this opportunity could be your next big career move.

Benefits

29 days holiday

Paid volunteering time

Up to 1 year sabbatical

Free Healthcare

Interest-free personal loans

Up to 8% matched pension scheme

Enhanced Maternity & Paternity leave

Qualifications

• Proven experience in managing social media strategies in a B2B context.
• Strong ability to create engaging content and manage a small team.

Responsibilities

• Lead the development and execution of social media strategies.
• Analyze metrics to drive improvements and report on performance.

Skills

Social Media Management

Content Creation

Digital Storytelling

Team Management

B2B Marketing

Data Analysis

SEO Knowledge

Stakeholder Management

Education

Bachelor's Degree in Marketing or related field

Tools

GA4

Social Media Platforms (LinkedIn, Instagram, X, YouTube, Meta)

Job description

Social network you want to login/join with:

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Client:

The Candidate Recruitment Agency

Location:

manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

This role is 5 days per week, with one optional work from home day per week.

Our client is an award-winning and truly unique brand who are responsible for some of the most innovative & forward-thinking projects across the UK.

We are seeking an experienced Senior Social Media Manager, preferably from a B2B background, to develop and execute integrated content and social media strategies, driving engagement and brand growth across multiple channels.

Reporting directly to the Head of Marketing, you will oversee agency support across Digital / Creative channels, line manage an executive, and have freelancers at your disposal where necessary.

If you’re passionate about writing, digital storytelling, and driving brand awareness, we want to hear from you.

Job Purpose:

Based at our client's office in Manchester, you’ll plan and support the delivery of the social media strategy alongside the Senior Social Media Executive. You’ll also collaborate with senior stakeholders to brief and deliver creative content pieces to spotlight the organisation.

What you’ll be doing:

• Lead the creation and implementation of an integrated social media strategy and plan, collaborating with the Senior Social Media Executive on delivery across LinkedIn, X, YouTube, Instagram, and TikTok.
• Analyse key social media metrics and KPIs to drive continuous improvement across all channels and make strategic decisions.
• Work alongside the digital marketing team to create social-first content to embed across paid campaigns on Instagram, Meta, and LinkedIn.
• Ensure social graphic briefs and creation are fit for purpose and tell key messages in a clear, engaging way.
• Ensure all brand and commercial messaging is created to drive improvements in engagement, conversion, and brand advocacy.
• Management of content creation alongside external agencies and freelancers.
• Content delivery, including briefing documents and multi-format content such as videos, graphics, and blogs.
• Oversee the design, development, and content creation for website landing pages.
• Develop monthly and quarterly reports based on brand and commercial objectives, utilising data from GA4 to showcase social and content metrics and achievements.
• Developing strategies for the delivery of customer testimonials and identifying key customers and new, fresh approaches to videos.
• Plan and deliver multi-channel content & social strategies that align with wider brand objectives.
• Manage brand communication channels, optimising for engagement and performance.
• Oversee both long-form and short-form content creation across various formats, including blogs, videos, and graphics - with the support of agencies and the wider marketing function.
• Lead the development of thought leadership and SEO-driven content.
• Line manage an Executive alongside 3rd party relationships for content creation.
• Regularly report on campaign performance to key stakeholders and the wider marketing function.

What we’re looking for:

• Experienced Senior Social Media Manager in a business-to-business role, with a proven ability to effectively manage a small team and collaborate with senior stakeholders (Senior Leadership & Board level).
• Prior experience working in a B2B environment, either in-house or agency, is desired.
• Extensive knowledge of social channels - LinkedIn, Instagram, X, YouTube, and Meta.
• Commercially focused with a keen interest in property, tech, innovation, and science.
• Ability to create different content types, including video and blogs.
• Awareness of social platform trends, with the ability to react quickly to create new ideas and content.
• Previous reporting experience and ability to use GA4 or/and other similar reporting platforms.
• Experience in managing and collaborating with external agencies and freelancers.
• Ability to manage both internal and external stakeholders.
• Excellent storytelling and content creation skills, able to translate stories into meaningful, effective content that drives brand awareness and engagement.

We really believe that if you’re brilliant to work with, you deserve brilliant things in return:

• 29 days holiday - with the option to buy/sell more.
• Paid volunteering time - to dedicate time to causes you care about.
• Up to 1 year sabbatical*.
• Free Healthcare.
• Interest-free personal loans.
• Up to 8% matched pension scheme.
• Enhanced Maternity & Paternity leave.

With the role comes a host of great benefits & perks, apply today to find out more.

Please note, due to high volumes of applications, unfortunately, we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job1 search.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.