Senior Social Media Manager

The Candidate Ltd; Greater Manchester; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Senior Social Media Manager to lead dynamic content strategies and enhance brand engagement across multiple platforms. This role involves managing a small team, collaborating with senior stakeholders, and driving the delivery of comprehensive social media campaigns. You will have the opportunity to work with a forward-thinking brand, focusing on creating impactful content that resonates with audiences. If you possess a passion for digital storytelling and a knack for data-driven strategies, this position offers a chance to make a significant impact in a vibrant marketing environment.

Benefits

29 days holiday

Paid volunteering time

Up to 1 year sabbatical

Free Healthcare

Interest-free personal loans

Up to 8% matched pension scheme

Enhanced Maternity & Paternity leave

Qualifications

• Experienced in managing social media strategies in a B2B context.
• Ability to create engaging multimedia content and reports.

Responsibilities

• Lead the creation and implementation of social media strategies.
• Manage content creation and oversee agency collaborations.

Skills

Social Media Strategy

Content Creation

Digital Storytelling

Team Management

Data Analysis

Stakeholder Management

Tools

GA4

Social Media Platforms

Job description

Senior Social Media Manager

Our client is an award-winning and truly unique brand who are responsible for some of the most innovative & forward-thinking projects across the UK.

We are seeking an experienced Senior Social Media Manager, preferably from a B2B background, to develop and execute integrated content and social media strategies, driving engagement and brand growth across multiple channels.

Reporting directly to the Head of Marketing, you will oversee agency support across Digital / Creative channels, line manage an executive, and have freelancers at your disposal where necessary.

If you’re passionate about writing, digital storytelling, and driving brand awareness, we want to hear from you.

Job Purpose:

Based at our client's office in Manchester, you’ll plan and support the delivery of the social media strategy alongside the Senior Social Media Executive. You’ll also collaborate with senior stakeholders to brief and deliver creative content pieces to spotlight the organisation.

What you’ll be doing:

• Lead the creation and implementation of an integrated social media strategy and plan, collaborating with the Senior Social Media Executive on delivery across LinkedIn, X, YouTube, Instagram, and TikTok.
• Analyse key social media metrics and KPIs to drive continuous improvement across all channels and make strategic decisions.
• Work alongside the digital marketing team to create social-first content to embed across paid campaigns on Instagram, Meta, and LinkedIn.
• Ensure social graphic briefs and creation are fit for purpose and tell key messages in a clear, engaging way.
• Ensure all brand and commercial messaging is created to drive improvements in engagement, conversion, and brand advocacy.
• Management of content creation alongside external agencies and freelancers.
• Content delivery, including briefing documents and multi-format content such as videos, graphics, and blogs.
• Oversee the design, development, and content creation for website landing pages.
• Develop monthly and quarterly reports based on brand and commercial objectives, utilising data from GA4 to showcase social and content metrics and achievements.
• Developing strategies for the delivery of customer testimonials and identifying key customers and new, fresh approaches to videos.
• Plan and deliver multi-channel content & social strategies that align with wider brand objectives.
• Manage brand communication channels, optimising for engagement and performance.
• Oversee both long-form and short-form content creation across various formats, including blogs, videos, and graphics - with the support of agencies and the wider marketing function.
• Lead the development of thought leadership and SEO-driven content.
• Line manage an Executive alongside 3rd party relationships for content creation.
• Regularly report on campaign performance to key stakeholders and the wider marketing function.

What we’re looking for:

• Experienced Senior Social Media Manager in a business-to-business role, with a proven ability to effectively manage a small team and collaborate with senior stakeholders (Senior Leadership & Board level).
• Proven experience devising multi-media content & social strategies.
• Prior experience working in a B2B environment, either in-house or agency, is desired.
• Extensive knowledge of social channels - LinkedIn, Instagram, X, YouTube, and Meta.
• Commercially focused with a keen interest in property, tech, innovation, and science.
• Ability to create different content types, including video and blogs.
• Awareness of social platform trends, with the ability to react quickly to create new ideas and content.
• Previous reporting experience and ability to use GA4 or/and other similar reporting platforms.
• Experience in managing and collaborating with external agencies and freelancers.
• Ability to manage both internal and external stakeholders.
• Excellent storytelling and content creation skills, able to translate stories into meaningful, effective content that drives brand awareness and engagement.

We really believe that if you’re brilliant to work with, you deserve brilliant things in return:

• 29 days holiday - with the option to buy/sell more.
• Paid volunteering time - to dedicate time to causes you care about.
• Up to 1 year sabbatical*.
• Free Healthcare.
• Interest-free personal loans.
• Up to 8% matched pension scheme.
• Enhanced Maternity & Paternity leave.

With the role comes a host of great benefits & perks, apply today to find out more.

Please note, due to high volumes of applications, unfortunately, we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job search.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.Take a look at all of ourlive jobs!

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