Senior Social Insights & Analytics Lead

Government Recruitment Service; Greater London; On-site; GBP 56,000 - 62,000; Full time

Benefits offered by this job

Disability Confident employer scheme

Job summary

Government Recruitment Service is recruiting a Senior Social Evaluation Manager for DWP’s Social Media Unit in London. You will lead social insight, measurement and dashboards to ensure campaigns are evidence-led, optimized in real time and rigorously evaluated.

You will work with colleagues across the Social Media Unit, the marketing team and other government departments to embed data-driven decision-making, translate findings into compelling narratives for senior stakeholders, and manage

Responsibilities

• Deliver rigorous analysis of social media, paid media, web analytics alongside audience trends, behaviours and segmentation to inform digital strategy and campaign planning.
• Lead the design, development and maintenance of social performance dashboards, and provide timely and accurate data analysis of posts to inform DWP’s social strategy and to optimise campaigns.
• Set KPIs, define metrics and produce post-campaign analysis, ensuring that this is built into the development of future campaign activity.
• Use social listening contracts to provide timely summaries to inform narratives and understand public sentiment.
• Build and manage analytics to support audience segmentation, campaign tracking and evaluation across paid social.
• Work collaboratively with the Head of Social Media Unit and Strategic Communications to translate analytical findings into clear, compelling narratives for senior stakeholders, including Ministers and Special Advisers.
• Work closely with agencies and external suppliers to ensure timely delivery of clear, actionable data and insights.
• Deliver research projects through contracted research agencies to inform strategy and track delivery against objectives.
• Ensure all data activity is conducted in line with data protection legislation and GDPR principles, including completion of Data Protection Impact Assessments where required.
• Proactively identify new tools, techniques and technologies that could improve the DWP’s insight and evaluation capability.

Job description

Government Recruitment Service is recruiting a Senior Social Evaluation Manager for DWP’s Social Media Unit in London. You will lead social insight, measurement and dashboards to ensure campaigns are evidence-led, optimized in real time and rigorously evaluated.

You will work with colleagues across the Social Media Unit, the marketing team and other government departments to embed data-driven decision-making, translate findings into compelling narratives for senior stakeholders, and manage