Senior Social Analytics & Insights Lead

Department for Work and Pensions (DWP); Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Department for Work and Pensions (DWP) in London seeks a Senior Social Evaluation Manager to lead rigorous analysis of social media, paid media, and web analytics to inform digital strategy and campaign planning.

You will build and maintain performance dashboards, set KPIs, and translate findings into clear narratives for senior stakeholders, including Ministers and Advisers, while ensuring GDPR compliance.

Qualifications

• Proven experience in a marketing analytics role.
• Experience translating complex data into actionable insights for campaign planning and execution.
• Proficiency in data visualization and analytics tools with dashboards for digital campaigns.
• Strong presentation and communication skills for senior audiences.
• Experience in sharing research findings in clear reports.

Responsibilities

• Deliver rigorous analysis of social media, paid media, web analytics and audience trends to inform digital strategy and campaign planning.
• Lead design, development and maintenance of social performance dashboards and provide timely data analysis to optimise campaigns.
• Set KPIs, define metrics and produce post-campaign analysis for future activity.
• Use social listening to provide summaries and understand public sentiment.
• Build analytics to support audience segmentation, campaign tracking and evaluation.
• Translate analytical findings into clear narratives for senior stakeholders including Ministers and Special Advisers.
• Collaborate with agencies to ensure timely delivery of data and insights.
• Deliver research projects through contracted agencies to track strategy delivery.
• Ensure data activity complies with GDPR and data protection principles.

Skills

Marketing analytics

Digital marketing channels

Web analytics

Data visualization

Stakeholder communication

Presentation skills

Tools

Google Analytics

Job description

Department for Work and Pensions (DWP) in London seeks a Senior Social Evaluation Manager to lead rigorous analysis of social media, paid media, and web analytics to inform digital strategy and campaign planning.

You will build and maintain performance dashboards, set KPIs, and translate findings into clear narratives for senior stakeholders, including Ministers and Advisers, while ensuring GDPR compliance.