Senior SEO Specialist

AS Watson; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior SEO Specialist to enhance their online presence and drive organic growth. In this pivotal role, you will identify opportunities, define SEO strategies, and collaborate with cross-functional teams to optimize web performance. Your expertise in technical SEO, keyword research, and data analysis will be crucial in providing actionable insights and improving search rankings. This position offers a competitive salary along with a range of benefits, including discounts and learning opportunities, making it an exciting opportunity for a passionate SEO professional eager to make an impact in the health and beauty retail sector.

Benefits

Competitive salary

Discounts from retailers

Interest-free season ticket loans

Refer-a-friend scheme

Financial and mortgage advice

Learning and development opportunities

Wellbeing initiatives

Qualifications

• Proficient in SEO management with strong analytical skills.
• Experience with technical SEO and optimizing JavaScript websites.

Responsibilities

• Identify opportunities and implement SEO strategies.
• Conduct technical and content SEO audits with actionable recommendations.

Skills

SEO Management

Technical SEO

Keyword Research

Analytical Tools

Competitor Analysis

Data Analysis

Stakeholder Presentation

Education

Experience in SEO

Understanding of Digital Marketing

Tools

Google Analytics

SEO Audit Tools

Job description

Join to apply for the Senior SEO Specialist role at AS Watson.

Who We Are
You may not have heard of us, but you’ll know our brands! AS Watson is the world's largest international health and beauty retailer with over 16,800 stores in 29 markets. Each year, over 5.3 billion customers and members shop with our well-known retail brands, both online and offline, including Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop, and more.

A Typical Day In This Role Includes
Your main responsibilities will include identifying opportunities for each business, defining and implementing SEO strategies. Key duties include:

• Providing insights and analysis on organic performance and search trends.
• Performing keyword research.
• Undertaking competitor analysis.
• Reporting on weekly and monthly organic performance.
• Utilising datasets to provide actionable insights.

On-Site SEO tasks involve:

• Conducting in-depth technical and content SEO audits with actionable recommendations.
• Collaborating with developers and internal teams to implement changes.
• Working with UX, design, eCommerce, and content teams.

Additional responsibilities include:

• Building relationships with European businesses.
• Upskilling the wider business on SEO.
• Keeping up to date with algorithm updates, search landscape changes, and new opportunities.

This role would be a good fit if:

• You are highly proficient with search and analytical tools.
• You have a strong attention to detail.
• You are confident presenting to senior stakeholders.
• Languages are desirable but not essential.

What You’ll Need

• Experience as an SEO Manager, Senior SEO Executive, or Strategist.
• Strong technical SEO knowledge, including optimizing JavaScript websites.
• Understanding of optimizing for organic shopping listings and mapping platforms like Google Business profiles.
• Awareness of other digital marketing channels and their synergy with organic performance.
• Languages desirable but not essential.

What You’ll Get From Us

• Competitive salary, benefits, and bonus scheme.
• Discounts for you and your family from retailers like Superdrug and The Perfume Shop.
• Interest-free season ticket and personal loans.
• Refer-a-friend scheme with up to £2000 rewards.
• Financial and mortgage advice from partners.
• Learning and development opportunities.
• Wellbeing initiatives supporting physical and mental health.
• …and much more!