Senior SEO Manager

Zachary Daniels; City Of London; Hybrid; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Zachary Daniels, a multi-brand fashion and lifestyle retailer, is seeking a Senior SEO Manager in London to own organic search across its portfolio. The role emphasizes hands-on technical SEO and a measurable impact on traffic and revenue.

You'll audit sites, improve architecture, coordinate with developers and content teams, and explore AI SEO and emerging technologies to stay ahead in e-commerce search.

Qualifications

• Extensive hands-on experience in technical SEO, ideally within fashion, retail or e-commerce.
• Currently working as a Senior SEO Manager, Technical SEO Manager or SEO Lead.
• Strong understanding of complex e-commerce websites, technical architecture and organic growth.
• Advanced knowledge of Google Search Console, Screaming Frog, GA4 and SEO research platforms.
• Confident communicating technical requirements to development teams.
• Experience driving measurable improvements in organic traffic, visibility and revenue.

Responsibilities

• Take ownership of SEO strategy and organic search performance across multiple e-commerce websites.
• Personally conduct technical SEO audits, identifying issues and opportunities.
• Improve site architecture, crawlability, indexation, internal linking, redirects and structured data.
• Work closely with external developers to prioritise, implement and test technical SEO improvements.
• Identify opportunities to increase organic rankings, non-branded traffic and revenue.
• Use Google Search Console, GA4, Screaming Frog, Ahrefs and other SEO platforms to analyse performance.
• Collaborate with existing content and copywriting teams to optimise product, category and landing pages.
• Support digital PR and authoritative link-building opportunities.
• Develop the business's approach to AI Search, Answer Engine Optimisation (AEO) and emerging search technologies.
• Monitor and report on organic performance, identifying opportunities for continuous improvement.

Skills

Technical SEO

Hands-on SEO

Analytical thinking

Multi-site management

Tools

Screaming Frog

Ahrefs

GA4

Google Search Console

SEO research platforms

Job description

Senior SEO Manager Fashion & E-commerce London

Salary: 70,000- 80,000 + Bonus + Benefits

Some hybrid working

Zachary Daniels are working with a successful, multi-brand fashion and lifestyle retailer to recruit a talented Senior SEO Manager to take ownership of organic search performance across its portfolio of established consumer brands.

This is a brilliant opportunity for a technically strong SEO specialist who wants genuine ownership, the opportunity to influence business performance and the freedom to make a real commercial impact.

We're looking for someone who is exceptionally hands-on with technical SEO and can confidently work with developers, identify opportunities and implement strategies that grow organic traffic and revenue.

This is not a content-writing role or a position focused purely on keyword rankings. We need someone who understands the technical foundations of successful e-commerce SEO and can turn that knowledge into measurable commercial results.

The Role:

• Take ownership of SEO strategy and organic search performance across multiple e-commerce websites.
• Personally conduct technical SEO audits, identifying issues and opportunities.
• Improve site architecture, crawlability, indexation, internal linking, redirects and structured data.
• Work closely with external developers to prioritise, implement and test technical SEO improvements.
• Identify opportunities to increase organic rankings, non-branded traffic and revenue.
• Use Google Search Console, GA4, Screaming Frog, Ahrefs and other SEO platforms to analyse performance.
• Collaborate with existing content and copywriting teams to optimise product, category and landing pages.
• Support digital PR and authoritative link-building opportunities.
• Develop the business's approach to AI Search, Answer Engine Optimisation (AEO) and emerging search technologies.
• Monitor and report on organic performance, identifying opportunities for continuous improvement.

About You:

• Extensive hands-on experience in technical SEO, ideally within fashion, retail or e-commerce.
• Currently working as a Senior SEO Manager, Technical SEO Manager or SEO Lead.
• Strong understanding of complex e-commerce websites, technical architecture and organic growth.
• Advanced knowledge of Google Search Console, Screaming Frog, GA4 and SEO research platforms.
• Confident communicating technical requirements to development teams.
• Experience driving measurable improvements in organic traffic, visibility and revenue.
• Commercially minded, analytical and proactive.
• Comfortable independently managing SEO performance across multiple websites.
• An interest in AI-powered search and the future of organic acquisition.

If you're a technically strong SEO specialist who enjoys being hands-on and wants to make a measurable difference to a growing e-commerce business, we'd love to hear from you.

BH37824