Senior SEO & Content Growth Lead

Aareon Group; Manchester; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Aareon is seeking an experienced Search & Content Lead to join its MarTech & Operations team in Manchester on a hybrid basis. You will own organic search, content strategy, and AI-powered discovery channels to drive awareness, pipeline, and retention across Aareon’s portfolio.

You will combine content strategy, data analysis and emerging AI technologies to build scalable programmes, collaborating with Growth, Brand, Product Marketing, and MarTech teams.

Qualifications

• Senior SEO and content leadership with ownership of a domain strategy.
• Demonstrable ranking gains in a competitive or technical category.
• Experience building content at depth on a regulated or technical subject.
• Understanding of answer engine and generative engine optimisation as they stand in 2026.
• Editorial judgement and the ability to hold a quality standard on subjects you are not personally expert in

Responsibilities

• Build the statutory question library across Renters’ Rights, Awaab’s Law and the private rented sector database, published on one domain at a standard professionals will trust
• Own organic search, including answer engine and generative engine optimisation
• Refresh every answer at each statutory date, beginning with 30 November 2026
• Run the resident story content alongside the compliance material, so the engine carries both the professional and the human argument
• Own organic traffic and rankings against target statutory terms, organic pipeline contribution, and content-assisted conversion
• Work with the Demand Generation Lead, the PR & Editorial Lead and Product Marketing

Skills

Senior SEO

Content leadership

Domain strategy

Editorial judgement

Generative SEO

Job description

Aareon is seeking an experienced Search & Content Lead to join its MarTech & Operations team in Manchester on a hybrid basis. You will own organic search, content strategy, and AI-powered discovery channels to drive awareness, pipeline, and retention across Aareon’s portfolio.

You will combine content strategy, data analysis and emerging AI technologies to build scalable programmes, collaborating with Growth, Brand, Product Marketing, and MarTech teams.