Senior SEO & Client Growth Lead

Amax Marketing; Greater London; Hybrid; GBP 50,000 - 85,000; Full time

Job summary

Amax Marketing is seeking a Senior SEO Manager to own and grow the organic performance across a portfolio of clients. You will lead strategy, oversee implementation, report to clients and collaborate with developers, content teams and external partners to deliver measurable results.

You will drive SEO campaigns, monitor performance, present findings and help identify opportunities for growth while supporting new business opportunities and pitches.

Qualifications

• Minimum 4 years’ experience in SEO, preferably within an agency environment.
• Strong understanding of technical SEO, on-page SEO and link building.
• Experience using Google Analytics 4, Google Search Console, SEMrush and/or Ahrefs.
• Proven track record of improving rankings, organic traffic and conversions.
• Experience managing multiple client accounts.
• Excellent communication and presentation skills.
• WordPress experience.
• Working knowledge of HTML and CSS.
• Full UK driving licence and access to a vehicle.
• Confidence presenting to clients, stakeholders and prospective clients.
• PPC experience.
• UX/CRO knowledge.
• Experience within B2B or local service-based industries.
• Experience supporting pitches and business development activities.
• Understanding of AI-assisted content and SEO workflows.

Responsibilities

• Develop and execute SEO strategies to improve rankings, organic traffic and conversions.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Monitor campaign performance and make data‑driven recommendations.
• Produce monthly SEO reports and present findings to clients.
• Stay up to date with industry trends, algorithm updates and SEO best practices.
• Work with external SEO partners and suppliers to ensure campaigns are delivered effectively.
• Conduct technical SEO audits and identify opportunities for improvement.
• Optimise website structure, internal linking, indexing and crawlability.
• Work alongside development teams to implement SEO recommendations.
• Monitor and improve Core Web Vitals and website performance.
• Implement structured data and technical SEO best practices.
• Optimise website content, metadata, headings and landing pages.
• Create SEO content briefs and work alongside content teams to deliver high‑quality content.
• Support local SEO initiatives, including Google Business Profile optimisation.
• Ensure websites follow SEO best practices across WordPress and other CMS platforms.
• Develop and manage link‑building campaigns.
• Identify backlink opportunities and outreach strategies.
• Monitor backlink profiles and competitor activity.
• Support digital PR and authority‑building initiatives.
• Act as a key point of contact for SEO clients.
• Lead client meetings, strategy sessions and performance reviews.
• Build strong relationships with clients and understand their business objectives.
• Communicate recommendations clearly and confidently.
• Ensure client campaigns remain aligned with agreed goals and KPIs.
• Provide a high level of service and proactively identify opportunities to improve client performance.
• Take ownership of client SEO performance and proactively identify opportunities for growth.
• Monitor client accounts to ensure campaigns remain on track and deliver measurable results.
• Identify risks, challenges and opportunities before they become issues.
• Continually improve internal SEO processes, reporting and workflows.
• Help create scalable systems and best practices across the agency.
• Support new business opportunities through SEO audits and strategic recommendations.
• Attend prospect meetings and pitches where required.
• Present SEO strategies and opportunities to prospective clients.
• Assist with proposals, case studies and supporting sales materials.
• Help identify opportunities to grow existing client accounts.
• Contribute ideas that improve client retention, profitability and agency growth.
• Understand client business objectives and align SEO strategies with commercial goals.
• Identify opportunities to expand services and increase client value.
• Support account growth through strategic recommendations and performance improvements.
• Contribute to the overall success and profitability of the agency.
• Work closely with developers, content teams, PPC specialists and account managers.
• Support the wider team with SEO knowledge and best practice guidance.
• Attend client meetings, networking events, exhibitions and industry conferences when required.
• Represent Amax Marketing professionally at industry events and client‑facing activities.
• Utilise AI tools and emerging technologies to improve efficiency, research and content workflows.
• Stay informed on developments within search, AI and digital marketing.
• Identify innovative ways to improve campaign performance and service delivery.

Skills

SEO Strategy

Technical SEO

Google Analytics 4

Client Management

Link Building

WordPress

HTML/CSS basics

PPC knowledge

Communication

Presentation skills

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

WordPress

HTML/CSS

Job description

Amax Marketing is seeking a Senior SEO Manager to own and grow the organic performance across a portfolio of clients. You will lead strategy, oversee implementation, report to clients and collaborate with developers, content teams and external partners to deliver measurable results.

You will drive SEO campaigns, monitor performance, present findings and help identify opportunities for growth while supporting new business opportunities and pitches.