Senior Sales Manager, UK (edible oils and packed goods)

Wikifarmer Marketplace; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Wikifarmer Marketplace is seeking a senior commercial team member in the UK to drive the introduction of premium edible oils and goods into the food supply industry. This role involves business development, client management, and strategic planning to build a customer base and align efforts with internal teams. The candidate must have extensive experience in sales within the food service supply chain and exhibit a proactive, entrepreneurial attitude in a start-up environment.

Benefits

Competitive fixed salary

Generous uncapped commission scheme

Private medical insurance

Annual car allowance

Unlimited access to Coursera

24 days annual leave plus bank holidays

Qualifications

• Proven sales experience with a strong track record.
• Experience in food service supply chain.
• Ability to work independently.

Responsibilities

• Identify and pursue new business opportunities.
• Build and maintain strong relationships with clients.
• Prepare sales forecasts and market reports.

Skills

Communication

Negotiation

Interpersonal skills

Commercial awareness

Tools

CRM software

Job description

Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and offering them access to the open market to sell their products at fair prices.

In a nutshell

Are you ready to be the trailblazer who transforms the UK's food service supply chain? Join our ambitious agri-tech start-up, backed by a rapidly growing digital trading platform, as the very first senior commercial team member on the ground in the UK. Your mission? To introduce premium, sustainably sourced edible oils (including olive oil and sesame oil) and packaged goods (such as nuts and table olives)—available in bulk—to key players in the food supply industry who use these products as ingredients in their manufacturing processes.

This is a rare opportunity to build a customer base from scratch, define our go-to-market strategy, and make your mark as we expand across Europe. You'll take full ownership of our UK sales effort, targeting Food Production Units. If you're passionate about food, and want to be at the forefront of innovation in agri-food sales, we want to hear from you.

We're looking for someone ambitious, hands-on, self-sufficient, and ready to roll up their sleeves to make things happen.

Day-to-day responsibilities:

Business Development:

• Identify and pursue new business opportunities, including cold calling and attending trade exhibitions to expand the customer base.
• Develop and implement strategic sales plans to meet monthly and annual sales targets.
• Conduct market research to stay informed about industry trends, competitor activities, and customer needs.

Client Relationship Management:

• Build and maintain strong relationships with existing clients, ensuring high levels of customer satisfaction.
• Act as the primary point of contact for key accounts, conducting regular performance reviews and addressing client needs.

Sales Execution:

• Present products or services in a structured and professional manner to potential clients.
• Negotiate contracts, pricing, and delivery terms with buyers and managers to close deals.
• Monitor sales performance metrics, aiming to meet or exceed quotas.

Reporting and Analysis:

• Prepare detailed sales forecasts, market activity reports, and financial analyses to inform decision-making.
• Provide feedback on customer preferences and market trends to support product development and marketing strategies.

Collaboration:

• Work closely with internal teams (e.g., product, marketing, operations) to ensure seamless project implementation and alignment with client expectations.
• Support junior team members and other departments in Wikifarmer through coaching and sharing best practices.

Experience and Requirements needed to be successful in this role:

• You must be based in England in a suitable location to maximise customer visits across the country.
• 10+ years of proven sales experience with ability to work independently in a competitive environment with a strong track record of meeting or exceeding sales targets.
• Extensive experience in the food service supply chain, with established relationships in Food Production Units.
• Excellent communication, negotiation, and interpersonal skills to build trust with clients and stakeholders.
• Strong commercial awareness with the ability to analyse financial data (e.g., profit margins).
• Proficiency in using digital tools like CRM software for managing client data effectively.
• A founder's mindset—you're proactive, resourceful, self-sufficient, and excited to take ownership in a start-up environment.

Nice to haves include e-commerce experience, logistics experience, and a knowledge of the Mediterranean edible oils and packaged goods ecosystem.

What we can offer:

• A competitive fixed salary based on experience plus a generous uncapped commission scheme.
• Private medical insurance for you and your family.
• Annual car allowance
• Unlimited access to Coursera for L&D.
• 24 days annual leave plus bank holidays.

Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.