Senior Sales Manager - MICE

Sopwell House; St Albans; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Health & Wellbeing platform

Health care cash plans

Discounted food & beverage

Spa discounts

Refer a Friend Scheme

Free staff meals & parking

Job summary

Sopwell House, a five-star luxury Georgian hotel in Hertfordshire, is seeking a Senior Sales Manager (MICE) to drive corporate and events sales from the global marketplace. You will support the Director of Sales and lead initiatives across key accounts, with a emphasis on maximizing revenue and relationships.

The role requires strategic, analytical sales skills, strong networking, and willingness to travel to London and surrounding areas. Competitive salary and benefits available.

Qualifications

• Exceptional relationship-building and networking skills.
• Strategic and analytical sales mindset.
• A self-starter who consistently seeks new opportunities, identifies preferred partnership deals, and maximises exposure through presentations, trade shows, and digital channels.
• Strong organisational and account management ability.
• Calm, confident, and professional communication.
• This role will involve travel to London and the local area, so the ability to drive would be beneficial.

Responsibilities

• Secure new accounts from the global marketplace and manage/ develop existing accounts to targets.
• Develop and grow a portfolio of network accounts to drive more revenue.
• Build relationships with Business Travel Agents, Consortia, Hotel Booking Agents, MICE, Corporate, Wholesalers, Tour Operators, and Call Centres.
• Develop new business opportunities to win new accounts from the global marketplace.
• Collaborate with the events team on enquiries and follow-ups to win business.
• Utilise databases and conduct mailings to various marketplaces.

Skills

Relationship-building

Networking

Strategic sales mindset

Self-starter

Account management

Professional communication

Job description

Senior Sales Manager - MICE

Full-Time Position – 40 hours

Sopwell House is a five-star beautiful luxury Georgian country house hotel and spa located in the heart of Hertfordshire. Set within 12 acres of serene countryside, just 20 minutes from London St Pancras, the hotel offers 126 stylish rooms and suites, an award-winning spa, and a range of exceptional dining experiences. Our commitment to personalised service, attention to detail, and warm hospitality has made Sopwell House a standout destination for both leisure and business guests.

We are seeking an ambitious and experiencedSenior Sales Managerto join our Salesteam. This pivotal role is responsible for supporting the overall Sales Strategy and supporting the Director of Sales in maximising all sales opportunities in the hotel. The ideal candidate will be a dynamic, results-driven professional withastrive for excellence to take Sopwell House to the next level of commercial success. This role will primarily focus on the MICE space and corporate business.

Your role in our Family:

• Effectively secure new accounts from the Global marketplace and thereafter, manage and develop accounts to agreed targets for Sopwell House.
• Effectively manage and develop a portfolio of network accounts to drive more revenue to the business
• Develop and establish relationships with all Business Travel Agents, Consortia, Hotel Booking Agents, MICE, Corporate, Wholesalers, Tour Operators, and Call Centres where appropriate.
• Develop new business opportunities to secure new accounts from the global marketplace
• Effectively work with the events team on enquiries and follow up to win the business
• Utilise technology to create various databases and conduct regular electronic mailings to the various marketplaces.
• Review various web opportunities and ensure the hotel maximise any opportunities
• Ensure we maximise all opportunities to conduct presentations, road shows in the national and global marketplace
• Ensure ongoing awareness of negotiations handled and ensure liaison with agents where appropriate
• Monitor account performance on a monthly basis and action as required
• Review each account on a monthly/quarterly basis with the clients and update action plans as required
• Monitor and analyse competitor activity and act upon it to protect business
• Organise and host familiarisation visits and corporate hospitality events as and when required
• Represent thehotelat exhibitions, trade shows, presentations and such like and similarly to any professional bodies and organisations
• Monitor all aspects of account administration to ensure accurate and effective. This includes the client database, completion of RFPs, collation of rates, issuing contracts, rate loading and tracking
• Handle complaints or queries with immediate action, speaking to the Hotel Management ensuring thorough follow up to the guest
• Liaise with representation companies to drive group and events business into the hotel

What we're looking for:

• Exceptional relationship‑building & networking skills
• Strategic & analytical sales mindset
• A self‑starter who consistently seeks new opportunities, identifies preferred partnership deals, and maximises exposure through presentations, trade shows, and digital channels.
• Strong organisational & account management ability
• Calm, confident, and professional communication
• This role will involve travel to London and the local area, so the ability to drive would be beneficial.

The Best Bit:

• Learning and Development: Access our digital learning platform, and various courses to enhance your knowledge and skills
• Health & Wellbeing: Benefit from our interactive health and wellbeing platform and Employee Assistance Program.
• Health care cash plans: take advantage of our Health Care cash plan benefits, including 24-hours access to a GP.
• Discounted food and beverage, accommodation and spa for you and your family
• Discounts on Spa treatments and Spa days in our award-winning Cottonmill Spa
• Discount on Spa products
• Refer a Friend Scheme: earn up to £1,000 referral fee when you recommend someone to work with us
• Preferred Hotel Group discounted global hotel rates
• Free staff meals and parking

Equal Opportunities

We're committed to creating an inclusive workplace where everyone can thrive. If you need any adjustments during the recruitment process, just let us know at [e-mail]

Right to Work

Applicants must have the legal right to live and work in the UK. Proof of documentation will be required in line with the Asylum and Immigration Act 1996.

Compensation: Competitive salary