Senior Sales Manager

Itchyfeet; United Kingdom; On-site; GBP 70,000 - 110,000; Full time

Job summary

Itchyfeet is seeking a Senior Sales Manager to drive performance across Retail and Telesales channels in a multi-site consumer environment. You will lead three island Retail Sales Managers and the Telesales Team Leader, coordinating efforts to achieve acquisition, revenue, and conversion targets.

You will coach frontline teams, optimize workflows between Retail and Telesales, and develop incentive structures while collaborating with senior management to set targets and monitor progress.

Qualifications

• Proven leadership of sales teams across Retail and Telesales.
• Track record of delivering acquisition, revenue, conversion, and customer targets.
• Experience leading multi-site or multi-channel consumer sales environments.
• Strong ability to manage stakeholders across Commercial, Marketing and Operations.

Responsibilities

• Own Retail and Telesales performance against acquisition, revenue, conversion and other KPIs.
• Maintain a clear view of channel performance by island, team and priority product.
• Identify under-performance and implement corrective actions.
• Provide concise sales insight and recommendations into trading rhythms.
• Collaborate with BI & Data to improve trusted sales reporting and reduce admin work.
• Lead the island Retail Sales Managers and Telesales Team Leader as one sales organisation.

Skills

Multi-channel sales leadership

P&L & KPI ownership

Coaching & performance mgmt

Data-driven sales improvement

Stakeholder management

Job description

Our client is seeking a Senior Sales Manager to oversee sales performance across their Retail and Telesales channels. This full-time position is pivotal in driving the success of the sales teams in a multi-channel consumer environment. You will lead three island Retail Sales Managers and the Telesales Team Leader, working collaboratively to ensure that sales acquisition, conversion, cross-sell, upsell, and productivity objectives are achieved. The ideal candidate will bring strong leadership and coaching skills, focusing on the continual improvement of frontline selling capabilities and managing workflow effectively.

Job Duties:

• Own Retail and Telesales performance against agreed acquisition, revenue, conversion, cross-sell, upsell, and other sales KPIs.
• Maintain a clear daily, weekly, and monthly view of channel performance by island, team, and priority product.
• Identify under-performance quickly and ensure clear corrective actions are implemented.
• Provide concise sales insight and recommendations into the consumer trading rhythm.
• Work with Business Intelligence & Data to enhance trusted sales reporting and reduce manual performance administration.
• Lead the three island Retail Sales Managers and the Telesales Team Leader as one cohesive sales organisation.
• Enable flexible movement of workloads between Retail and Telesales to optimize customer and commercial outcomes.
• Develop Telesales as a follow-up and conversion channel, addressing web-order/admin follow-up and lower-complexity sales work.
• Regularly review channel workload and productivity to adjust activities for optimal performance.
• Translate commercial targets into clear, fair, actionable objectives for channels and teams.
• Collaborate with the Senior Commercial Manager and Finance on target-setting and necessary in-year adjustments.
• Communicate frontline understanding and execution of sales targets clearly.
• Review incentive and commission structures and recommend changes to reinforce desired behaviours.
• Establish clear expectations for leadership, coaching, customer experience, and performance across all channels.
• Develop manager capabilities and ensure consistent application of coaching, one-to-ones, performance management, and development plans.
• Promote a culture focused on customer need, responsible selling, commercial performance, and continuous improvement.
• Ensure ongoing capability development is actively managed across Retail and Telesales.

Job Requirements:

• Strong sales leadership experience in a multi-site or multi-channel consumer environment.
• Demonstrable record of delivering acquisition, revenue, conversion, and customer targets.
• Strong people leadership, coaching, and performance management capabilities.
• Experience managing Retail, Telesales, contact centre sales, or comparable assisted channels.
• Strong commercial awareness and capability to interpret channel and customer performance data.
• Experience implementing propositions, campaigns, targets, and incentive activities through frontline teams.
• Strong stakeholder management skills across Commercial, Marketing, Customer Operations, and support functions.
• Customer-focused approach with a solid understanding of responsible selling and regulatory process requirements.
• Desirable: Telecoms or subscription business experience.
• Desirable: Leading teams across multiple island or geographic markets.
• Desirable: Experience redesigning sales workflows or reallocating activity across channels.
• Desirable: Familiarity with sales incentive or commission schemes.
• Desirable: Practical experience using AI-enabled sales coaching, lead prioritisation, or productivity tools.

What You'll Love:

You will thrive in an environment that values community and sustainability, where teamwork is essential, and there is a passion for technology and learning. Our client focuses on enhancing employee experience and development.