Senior Sales Executive

Westin Par; St Albans; On-site; GBP 41,000 - 50,000; Full time

Job summary

Westin Par is seeking a Senior Sales Executive for Freight & Logistics in St Albans, UK. The role focuses on winning new business, building pipelines and managing full sales cycles from initial contact to onboarding and growth across UK and Europe.

The ideal candidate will have B2B sales experience, be highly motivated, and comfortable with a fast-paced, energetic environment. Freight/logistics knowledge is a plus; Excel skills are essential.

Qualifications

• Proven B2B sales experience with a track record of winning new business.
• Hungry, ambitious and motivated to progress and earn.
• Confident communicator with a strong telephone presence.
• Commercially aware with the ability to think on your feet and solve problems.
• Freight or logistics experience helpful, but not essential.
• Strong IT skills, including Excel.
• Positive attitude, high energy and a team-focused approach.

Responsibilities

• Winning new business through proactive outbound sales activity.
• Building a pipeline and converting opportunities through strong questioning, negotiation and commercial awareness.
• Managing the full sales cycle from initial contact through to onboarding and account development.
• Developing long‑term relationships with clients across UK and European markets.
• Visiting clients and prospects to strengthen relationships and secure new opportunities.
• Advising customers on shipping processes and EU customs requirements.
• Growing and maximising existing accounts once onboarded.
• Contributing to marketing activity including LinkedIn and campaigns.

Skills

B2B sales

Outbound sales

Negotiation

Account development

Communication skills

Tools

Excel

Job description

Senior Sales Executive Freight & Logistics

Location: St Albans, Hertfordshire

Salary: Up to £45,000 + OTE £15,000 p.a.

This is an opportunity for a driven, commercially minded sales professional to step into a high-impact role within a growing logistics business

• Ideal for someone looking to break away from a static environment and join a company where new ideas and energy are genuinely valued
• Working within a well-established, privately owned freight and logistics group with strong financial backing and continued growth

The Role:

• Winning new business through proactive outbound sales activity
• Building a pipeline and converting opportunities through strong questioning, negotiation and commercial awareness
• Managing the full sales cycle from initial contact through to onboarding and account development
• Developing long‑term relationships with clients across UK and European markets
• Visiting clients and prospects to strengthen relationships and secure new opportunities
• Advising customers on shipping processes and EU customs requirements
• Growing and maximising existing accounts once onboarded
• Contributing to marketing activity including LinkedIn and campaigns

What They re Looking For:

• Proven B2B sales experience with a track record of winning new business
• Hungry, ambitious and motivated to progress and earn
• Confident communicator with a strong telephone presence
• Commercially aware with the ability to think on your feet and solve problems
• Freight or logistics experience helpful, but not essential
• Strong IT skills, including Excel
• Positive attitude, high energy and a team-focused approach

Why Apply:

• Join a business where performance is recognised and rewarded
• Work in a fast‑paced, energetic environment with genuine career progression
• Be part of a successful logistics group with a strong reputation and long‑term stability
• Modern office environment and supportive team culture

Westin Par values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Candidates must be eligible to live and work in the UK. For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies, we are acting as an Employment Agency

Due to the high volume of applicants applying for all roles, we can only reply to candidates with the most relevant skills and experience. If you have not heard back from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.