Senior Programmatic Strategist

Jackalope Digital LLC; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Mental health days

Job summary

WPP Media, the AI-driven media operating unit of WPP, seeks a Programmatic Senior Executive to lead and optimise campaigns within the OpenDoor partnership with Amazon. You will develop programmatic plans, strengthen platform knowledge (DV360, The Trade Desk, Amazon) and drive client outcomes across branding and ROI.

You will work cross-functionally across media, data and partnerships, manage relationships with partners, report results, and contribute to operational excellence in a hybrid

Qualifications

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Passionate about programmatic activation and driving continued excellence.
• Proactive approach to expanding knowledge and capabilities.
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Analytically minded with an aptitude for handling large data sets.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.

Responsibilities

• Oversight of campaign planning, implementation, management and daily optimisation to hit client KPIs.
• Create media plans to achieve specified KPIs.
• QA processes to minimise errors and ensure adherence to processes.
• Develop testing plans for clients and evaluate results with methodical accuracy.
• Design programmatic strategy for client portfolio aligning with objectives.
• Complete client reporting and analysis of campaign results for insights.
• Drive revenue growth by identifying new optimisation opportunities and delivering results.
• Engage with partners and attend platform training to develop programmatic skills.
• Utilise tools to drive accountability in programmatic buying and reconcile spends.

Skills

Be Extraordinary

Open environment

Lead Optimistically

Programmatic activation

Knowledge expansion

DV360

TTD

Amazon

Data analysis

Excellent communication

Tools

DV360

The Trade Desk

Amazon

Job description

WPP Media, the AI-driven media operating unit of WPP, seeks a Programmatic Senior Executive to lead and optimise campaigns within the OpenDoor partnership with Amazon. You will develop programmatic plans, strengthen platform knowledge (DV360, The Trade Desk, Amazon) and drive client outcomes across branding and ROI.

You will work cross-functionally across media, data and partnerships, manage relationships with partners, report results, and contribute to operational excellence in a hybrid