Programmatic Account Director - Growth & Optimization Lead

United States Digital Space LLC; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision and dental

Paid time off

Job summary

WPP Media in the United Kingdom is seeking a senior programmatic specialist to design and optimise media campaigns. You will work with DV360, Google Ads and multiple DSPs to drive performance, and you will lead a team across campaigns and client projects.

The role offers a hybrid approach with in-office collaboration four days a week, plus extensive data analytics, forecasting, and cross-functional partnership. A strong track record in programmatic media is required.

Qualifications

• Experience agency- or client-side with programmatic campaigns and strong DV360/Google Ads skills.
• Strong analytical skills and data-driven recommendations.
• Attention to detail with optimisation levers across platforms.
• Experience running display/video campaigns and testing.
• Experience with Brand Lift measurement across DSPs.

Responsibilities

• Build effective media plans to organise campaign actions and goals.
• Deliver in-depth analysis during and after campaigns.
• Monitor campaigns and forecast spend.
• Collaborate with internal teams and external partners.
• Lead and mentor junior staff.

Skills

DV360

Google Ads

A/B testing

Campaign Manager

Forecasting

Tools

DV360 platform

Google Ads platform

Campaign Manager

Xandr DSP

Job description

WPP Media in the United Kingdom is seeking a senior programmatic specialist to design and optimise media campaigns. You will work with DV360, Google Ads and multiple DSPs to drive performance, and you will lead a team across campaigns and client projects.

The role offers a hybrid approach with in-office collaboration four days a week, plus extensive data analytics, forecasting, and cross-functional partnership. A strong track record in programmatic media is required.