Programmatic Senior Executive

Jackalope Digital LLC; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Mental health days

Job summary

WPP Media, the AI-driven media operating unit of WPP, seeks a Programmatic Senior Executive to lead and optimise campaigns within the OpenDoor partnership with Amazon. You will develop programmatic plans, strengthen platform knowledge (DV360, The Trade Desk, Amazon) and drive client outcomes across branding and ROI.

You will work cross-functionally across media, data and partnerships, manage relationships with partners, report results, and contribute to operational excellence in a hybrid

Qualifications

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Passionate about programmatic activation and driving continued excellence.
• Proactive approach to expanding knowledge and capabilities.
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Analytically minded with an aptitude for handling large data sets.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.

Responsibilities

• Oversight of campaign planning, implementation, management and daily optimisation to hit client KPIs.
• Create media plans to achieve specified KPIs.
• QA processes to minimise errors and ensure adherence to processes.
• Develop testing plans for clients and evaluate results with methodical accuracy.
• Design programmatic strategy for client portfolio aligning with objectives.
• Complete client reporting and analysis of campaign results for insights.
• Drive revenue growth by identifying new optimisation opportunities and delivering results.
• Engage with partners and attend platform training to develop programmatic skills.
• Utilise tools to drive accountability in programmatic buying and reconcile spends.

Skills

Be Extraordinary

Open environment

Lead Optimistically

Programmatic activation

Knowledge expansion

DV360

TTD

Amazon

Data analysis

Excellent communication

Tools

DV360

The Trade Desk

Amazon

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3219 - Programmatic Senior Executive - GCS

Role Summary and Impact

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integrationofthe best ofWPP and Amazon – building on their respective strengths and visions.Whetherat WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveimpact– for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process.OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, andWPP’s core values of Open, Optimistic and Extraordinary.Together, when WPP’s Creative Transformation meets Amazon’s next-levelcustomercentricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor,not only are you joining a cross-function team partnering with one of WPP’s top five global clients,but youarealsotaking a step to challengeyourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

The Programmatic Senior Account Executive you will be responsible for managing and optimising campaigns, while also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. They will be contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.

Campaign Management

• Oversight of the planning, implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs

• Competently create media plans designed to achieve specified KPIs

• Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process

• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs

• Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity

• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.

• Working with partners and attending regular platform training to further develop programmatic skillset.

Operational Excellence

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.

• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate about programmatic activation and driving continued excellence.

• Proactive approach to expanding knowledge and capabilities

• Confidence in core trading platforms, DV360, TTD and Amazon.

• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights

• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.