Senior Programmatic Marketing Lead, EMEA

Amazon Inc.; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Amazon Leo is seeking a Senior Performance Marketing Manager to lead programmatic media strategy for its EMEA B2C business. You will own the end‑to‑end programmatic channel, from planning through measurement, driving Gross Ads, CPA/ROAS efficiency, and subscriber growth across all EMEA markets.

The role requires data‑driven decision making, deep expertise in DSP platforms (Amazon DSP, DV360), and collaboration with internal ADSP teams, agencies, and cross‑functional partners to build scalable

Qualifications

• Experience in professional non‑internship marketing.
• Experience using data and metrics to measure impact and determine improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience with A/B Testing or Multi‑Variate Testing or both.
• Experience communicating results to senior leadership.

Responsibilities

• Lead the strategy, design, and execution of programmatic media campaigns across DSPs (Amazon DSP, DV360) for Amazon Leo’s B2C business across all EMEA markets, optimizing for Gross Ads, CPA/ROAS targets.
• Own the end‑to‑end relationships with internal ADSP teams and agencies for the programmatic channel including briefing, campaign planning, execution oversight, performance governance, and optimization.
• Develop and maintain programmatic playbooks incorporating best practices for audience targeting, bidding strategies, creative optimization, and trading techniques that can scale across markets.
• Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI. Develop and maintain comprehensive reporting frameworks to track KPIs (Impressions, Click‑Rates, Conversion Rates, CPA etc.) and present actionable insights to leadership.
• Champion automation, attribution measurement (MMM/MTA), and scaled solutions by influencing prioritization in tech roadmaps and partnering with measurement and data science teams.
• Design and execute a rigorous experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources to continuously improve channel performance.
• Help drive the evolution of using Amazon Advertising Self‑Service DSP for Leo via product beta participation, ongoing client feedback loop, and close collaboration with cross‑functional Amazon teams (Product Management, Measurement, Ad Tech, and Data Science)
• Stay current with industry trends, privacy/signal loss developments, and Amazon best‑practices to define and execute an innovation roadmap that delights customers and drives efficiencies.

Skills

Programmatic media buying

DSP platform management

Performance optimization

Agency partnerships

Data-driven decision making

Tools

Amazon DSP

DV360

Excel

Tableau

Job description

Amazon Leo is seeking a Senior Performance Marketing Manager to lead programmatic media strategy for its EMEA B2C business. You will own the end‑to‑end programmatic channel, from planning through measurement, driving Gross Ads, CPA/ROAS efficiency, and subscriber growth across all EMEA markets.

The role requires data‑driven decision making, deep expertise in DSP platforms (Amazon DSP, DV360), and collaboration with internal ADSP teams, agencies, and cross‑functional partners to build scalable