Performance Marketing Lead, EMEA

Stephen Bell Associates Ltd; Greater London; Hybrid; GBP 90.000 - 120.000; Vollzeit

Zusammenfassung

Stephen Bell Associates Ltd represents a leading global asset manager recruiting for a Performance Marketing Lead, EMEA. This senior role owns channel strategy and activation across paid, owned and earned media, with a focus on audience relevance and commercial impact.

You will lead activation across search, display, social, programmatic and emerging formats, define measurement frameworks, and drive data‑driven optimization.

Qualifikationen

• Experience leading channel activation in asset management or B2B financial services.
• Strong command of attribution modelling and ROI analysis.
• Proven track record delivering multi‑market channel programs.

Aufgaben

• Own channel strategy and activation across paid, owned and earned touchpoints.
• Lead activation across search, display, social, programmatic, web and emerging platforms.
• Define and govern measurement frameworks for channel effectiveness and ROI.
• Drive data‑driven optimization of channels, journeys and timing.
• Partner with Growth Marketing to translate briefs into joined‑up channel plans.
• Collaborate with Marketing Services on audience strategy and martech enablement.
• Lead a high‑performing team of channel specialists and set governance standards.
• Represent channel strategy in senior forums and shape investment decisions across EMEA.

Kenntnisse

Channel activation

Paid media

Attribution & analytics

Leadership

Asset management

Ausbildung

Bachelor's degree in Marketing/Business

Tools

Google Analytics 4

Programmatic DSPs

Jobbeschreibung

Our client is a leading global asset manager with a wide range of successful funds across wholesale and institutional channels. They are hiring a Performance Marketing Lead, EMEA. This is a key role in their marketing function. Main responsibilities include:

• Own channel strategy and activation across paid, owned and earned touchpoints, including AEO, to maximise brand visibility, audience relevance and commercial impact
• Lead channel activation across search, display, social, programmatic, web and emerging platforms to ensure the right message reaches the right clients at the right time
• Define and govern the measurement framework for channel effectiveness, including attribution, ROI and insight generation, to improve decision‑making and investment quality
• Drive continuous optimisation of channels, journeys and timing based on data, so communications are more effective, more relevant and more respectful of clients’ time and attention
• Partner with Growth Marketing to translate campaign briefs into joined‑up channel plans that balance brand building, engagement and commercial outcomes
• Collaborate with Marketing Services on audience strategy, journey execution, automation and martech enablement to support more coordinated channel delivery
• Lead a high‑performing team of channel specialists, setting clear standards for execution, governance, learning and continuous improvement
• Represent channel strategy and effectiveness in senior marketing forums, shaping priorities, standards and investment decisions across EMEA

The successful candidate will possess:

• Proven experience leading channel activation and performance functions in asset management or B2B financial services
• Deep expertise across paid media, digital channels and performance measurement in a multi‑market environment
• Strong command of attribution modelling, media buying, and ROI analysis frameworks
• Experience working within a matrix organisation, collaborating with both content/creative and martech teams
• Familiarity with enterprise martech stacks (marketing automation, analytics platforms)
• Track record of embedding performance culture, moving teams from activity metrics to outcome accountability
• Excellent communication skills; able to translate performance data into strategic recommendations for senior stakeholders