performance marketing manager in satellite internet

Enfint; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Amazon Leo ищет опытного специалиста по управлению программной медийной рекламой в сегменте B2C на рынке EMEA. Вы будете формировать стратегию, дизайн и контроль за реализацией кампании через DSP, сотрудничать с внутренними командами и агентствами, а также развивать процессы и методики измерения эффективности.

Кандидат должен уметь анализировать данные, владеть инструментами Excel/Tableau, владеть методами A/B тестирования и держать коммуникацию на уровне руководства, обеспечивая ROI и KPI.

Qualifications

• Опыт в профессиональном маркетинге не на стажировках.
• Опыт использования данных и метрик для измерения влияния и улучшений.
• Опыт работы с Excel или Tableau, включая манипуляцию данными, макросы, диаграммы и сводные таблицы.

Responsibilities

• Ведущая стратегия, дизайн и исполнение программной медийной кампании через DSP по B2C в EMEA.
• Ведение отношений с внутренними ADSP-командами и агентствами для программного канала.
• Разработка и поддержка программных плейбуков: таргетинг аудитории, ставки, креативы.

Skills

Marketing experience

Data-driven

Excel/Tableau

Cross-functional programs

A/B testing

Leadership communication

Tools

Excel

Tableau

Job description

Описание: Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit. It delivers fast, affordable broadband to consumers, businesses, government agencies, and other organizations in areas without reliable connectivity.

Задачи:

• Lead the strategy, design, and execution of programmatic media campaigns across DSPs for Amazon Leo's B2C business across all EMEA markets, optimizing for Gross Ads and CPA/ROAS targets
• Own end-to-end relationships with internal ADSP teams and agencies for the programmatic channel, including briefing, campaign planning, execution oversight, performance governance, and optimization
• Develop and maintain programmatic playbooks covering audience targeting, bidding strategies, creative optimization, and trading techniques
• Conduct campaign and channel performance analysis, optimize strategies, refine targeting, improve ROI, and maintain KPI reporting frameworks
• Present actionable performance insights to leadership
• Champion automation and attribution measurement, influence technology roadmap prioritization, and partner with measurement and data science teams
• Design and execute an experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources
• Drive the evolution of Amazon Advertising Self-Service DSP for Leo through product beta participation, client feedback, and cross-functional collaboration
• Monitor industry trends, privacy and signal loss developments, and Amazon best practices to define and execute an innovation roadmap

Требования:

• Experience in professional non-internship marketing
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables
• Experience building, executing, and scaling cross-functional marketing programs
• Experience with A/B testing or multivariate testing
• Experience communicating results to senior leadership
• Nice to have: customer segmentation, profiling, and targeting; audience segmentation and targeting; senior leadership presentations; Amazon DSP and/or Google DV360 campaign setup, audience creation, and optimization; managing large-scale media budgets and delivering efficiency improvements; experience in technology, media, telecommunications, satellite internet, or subscription services.

Условия:

• Employment is contingent upon obtaining any required export licenses or other approvals from the United States government; The candidate must be eligible to obtain required export licenses or approvals based on nationality, citizenship, and other applicable export control factors.