Senior Product Marketing Manager - Healthtech Launch

Phlo; Glasgow; Sur place; GBP 90 000 - 110 000; Plein temps

Résumé du poste

Phlo is recruiting a Senior Product Marketing Manager in Glasgow to own how new products, features and services are positioned, priced and launched. You will turn patient insights into propositions, build go-to-market plans and lead launches with ongoing optimization, pricing and positioning across brands.

You will collaborate with Product, Clinical, CRM and Commercial teams to ensure market readiness, regulatory compliance and commercial soundness as you shape Phlo’s patient healthcare offering.

Qualifications

• Proven product marketing experience in a D2C, healthtech, subscription or regulated consumer environment.
• Track record of launching products end to end, from positioning through to channel and launch execution.
• Strong positioning and messaging skills, grounded in customer insight and competitive intelligence.
• Comfortable owning a launch beyond go-live, with a track record of optimising pricing and positioning.

Responsabilités

• Build and lead the go-to-market strategy for each launch: positioning, sequencing, channel plan and success metrics across brands.
• Partner with CRM and lifecycle marketing so existing patients transition smoothly and new patients are onboarded correctly.
• Brief and train Clinical, PR and Patient Care Team stakeholders ahead of each launch.
• Work with Product and Clinical to make sure every launch is deliverable within regulatory and clinical governance constraints.
• Own the commercial case for each launch: pricing logic, CAC:LTV impact, revenue and margin modelling.
• Run cost-benefit analysis on new features and service structures to protect unit economics while improving retention and LTV.
• Own post-launch performance, optimising pricing, positioning and uptake based on real patient behaviour, and reporting impact against company KPIs.
• Act as the connector between Marketing, Product, Clinical and Engineering, translating each launch into a plan every function can build against.
• Bring senior stakeholders along with the model and the strategy, using evidence over instinct.

Connaissances

Product marketing

Go-to-market

Pricing

Retention strategies

Cross-functional collaboration

Description du poste

Phlo is recruiting a Senior Product Marketing Manager in Glasgow to own how new products, features and services are positioned, priced and launched. You will turn patient insights into propositions, build go-to-market plans and lead launches with ongoing optimization, pricing and positioning across brands.

You will collaborate with Product, Clinical, CRM and Commercial teams to ensure market readiness, regulatory compliance and commercial soundness as you shape Phlo’s patient healthcare offering.