Senior Product Marketing Manager

Phlo; Glasgow; Sur place; GBP 90 000 - 110 000; Plein temps

Résumé du poste

Phlo is recruiting a Senior Product Marketing Manager in Glasgow to own how new products, features and services are positioned, priced and launched. You will turn patient insights into propositions, build go-to-market plans and lead launches with ongoing optimization, pricing and positioning across brands.

You will collaborate with Product, Clinical, CRM and Commercial teams to ensure market readiness, regulatory compliance and commercial soundness as you shape Phlo’s patient healthcare offering.

Qualifications

• Proven product marketing experience in a D2C, healthtech, subscription or regulated consumer environment.
• Track record of launching products end to end, from positioning through to channel and launch execution.
• Strong positioning and messaging skills, grounded in customer insight and competitive intelligence.
• Comfortable owning a launch beyond go-live, with a track record of optimising pricing and positioning.

Responsabilités

• Build and lead the go-to-market strategy for each launch: positioning, sequencing, channel plan and success metrics across brands.
• Partner with CRM and lifecycle marketing so existing patients transition smoothly and new patients are onboarded correctly.
• Brief and train Clinical, PR and Patient Care Team stakeholders ahead of each launch.
• Work with Product and Clinical to make sure every launch is deliverable within regulatory and clinical governance constraints.
• Own the commercial case for each launch: pricing logic, CAC:LTV impact, revenue and margin modelling.
• Run cost-benefit analysis on new features and service structures to protect unit economics while improving retention and LTV.
• Own post-launch performance, optimising pricing, positioning and uptake based on real patient behaviour, and reporting impact against company KPIs.
• Act as the connector between Marketing, Product, Clinical and Engineering, translating each launch into a plan every function can build against.
• Bring senior stakeholders along with the model and the strategy, using evidence over instinct.

Connaissances

Product marketing

Go-to-market

Pricing

Retention strategies

Cross-functional collaboration

Description du poste

Senior Product Marketing Manager - Glasgow

We're looking for a Senior Product Marketing Manager to join our Marketing team and own how our new products, features and services are positioned, priced and launched.

This is an exciting time to be joining one of the UK’s fastest growing GLP-1 clinical weight loss providers as we evolve our service proposition and shape a healthier and happier future for our patients.

You'll turn patient and market insight into propositions and service features that patients want, build the go-to-market plan and lead it to launch. Then you'll stay with it: tracking uptake, optimising pricing and positioning, and making sure every launch keeps earning its place once it's live. You'll also play a pivotal role in shaping how we position Phlo's overall patient healthcare offering across our brands.

You'll also work closely with Product, Clinical, CRM and Commercial teams to make sure everything we take to market is commercially sound, clinically governed and compliant with the regulatory frameworks we operate within. This is a senior individual-contributor role. On a day-to-day basis, you'll be involved in turning patient research, behavioural data and competitor intelligence into clear positioning and propositions patients need to support them on their long term health journey with real ownership. You won't be executing someone else's plan; you'll be building the positioning, the commercial case and the launch, repeatedly, as the service evolves.

The Job

• Own the messaging framework for each new product, feature or service, keeping it consistent across web, CRM, paid media and patient communications


• Define the mechanics that drive retention and long-term engagement, from plan structures to loyalty and rewards


• Keep a close eye on the competitor landscape, spotting gaps and opportunities worth building a case for

Go-to-market and launch

• Build and lead the go-to-market strategy for each launch: positioning, sequencing, channel plan and success metrics across brands


• Partner with CRM and lifecycle marketing so existing patients transition smoothly and new patients are onboarded correctly


• Brief and train Clinical, PR and Patient Care Team stakeholders ahead of each launch


• Work with Product and Clinical to make sure every launch is deliverable within regulatory and clinical governance constraints

Commercial ownership

• Own the commercial case for each launch: pricing logic, CAC:LTV impact, revenue and margin modelling


• Run cost-benefit analysis on new features and service structures to protect unit economics while improving retention and LTV


• Own post-launch performance, optimising pricing, positioning and uptake based on real patient behaviour, and reporting impact against company KPIs

Cross-functional leadership

• Act as the connector between Marketing, Product, Clinical and Engineering, translating each launch into a plan every function can build against


• Bring senior stakeholders along with the model and the strategy, using evidence over instinct

The Person

Ideally, we're looking for someone with the following:

• Proven product marketing experience in a D2C, healthtech, subscription or regulated consumer environment


• A track record of launching products or features end to end, from positioning through to channel and launch execution, ideally more than once


• Strong positioning and messaging skills, grounded in customer insight and competitive intelligence


• Comfortable owning a launch beyond go-live, with a track record of optimising pricing, positioning