Senior Product Marketing Manager - AI/Analytics (Hybrid)

Intent HQ; Gould's Green; Híbrido; GBP 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working

Private medical insurance

Free breakfast

26 days holiday

Pension scheme

Income protection

Life assurance

Maternity/paternity benefits

Work socials

Wellbeing programme

Cycle to work

Training opportunities

Descripción de la vacante

Intent HQ is seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market for IntentOne. You will translate advanced AI capabilities into compelling business value and collaborate with Product, Sales and Marketing to shape market strategy.

You will own research-driven propositions, support launches, and craft customer-facing copy while guiding enablement and collateral development for both enterprise and mid-market segments.

Formación

• Five+ years of dedicated B2B product marketing experience for senior roles.
• Experience marketing a technical product to business buyers, making complex capabilities understandable.

Responsabilidades

• Own positioning and messaging for IntentOne for enterprise and mid-market.
• Build buyer and user understanding; turn insights into practical recommendations.
• Lead competitive and ecosystem intelligence; identify advantages and provide guidance for deals.
• Develop audience propositions for enterprise and mid-market with clear value paths.
• Turn customer outcomes into proof with case studies and value stories.
• Support product launch planning and market readiness for new capabilities.
• Drive internal evangelisation and enablement including trainings and briefings.
• Equip Sales with compelling decks, narratives, and battlecards.
• Guide marketing execution with clear messaging across campaigns and content.
• Partner with AI Transformation Lead to maintain product inputs and templates.
• Hands-on delivery of decks, proposals, talk tracks, and customer-facing copy.

Conocimientos

B2B product marketing

Technical product marketing

Positioning ownership

Research skills

Persuasive writing

Commercial judgment

Cross-functional collaboration

Prioritisation

Enterprise routes

Category positioning

Industry experience

AI tooling usage

Descripción del empleo

Intent HQ is seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market for IntentOne. You will translate advanced AI capabilities into compelling business value and collaborate with Product, Sales and Marketing to shape market strategy.

You will own research-driven propositions, support launches, and craft customer-facing copy while guiding enablement and collateral development for both enterprise and mid-market segments.