Senior Product Marketing Manager

SAVVY RECRUITMENT; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading recruitment firm seeks a Senior Product Marketing Manager to spearhead high-impact campaigns for B2B subscriptions. The ideal candidate will have strong experience with financial sector marketing, campaign strategy, and tools like HubSpot and Salesforce. Join a dynamic team to drive impactful growth and connect with industry leaders in a hybrid work environment.

Qualifications

• At least six years of experience promoting premium B2B content or data products.
• A track record of marketing to financial professionals in M&A, banking, or investment.
• Mastery of campaign tools and automation platforms.

Responsibilities

• Lead integrated marketing campaigns targeting financial sector decision-makers.
• Develop persona-focused, benefit-led roadmaps.
• Manage and mentor a Marketing Manager.

Skills

Campaign planning

Content development

Messaging skills

Marketing automation

Lead generation

Tools

HubSpot

Salesforce

Job description

This range is provided by SAVVY RECRUITMENT. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Senior Product Marketing Manager – B2B Subscriptions

Location: London (hybrid)

Salary: Up to £60K DOE

Are you a strategic marketer ready to lead high-impact campaigns for a premium B2B subscription product? This is an opportunity to take ownership of a high-value portfolio serving senior decision-makers across a global client base.

We’re looking for an experienced product marketing professional to deliver targeted, insight-driven campaigns that resonate with business leaders. You’ll lead content strategy, messaging, and go-to-market execution owning the full campaign lifecycle and working closely with cross-functional teams to drive measurable growth.

We're looking for someone who can:

• Lead integrated marketing campaigns targeting financial sector decision-makers to drive new business growth.
• Develop persona-focused, benefit-led roadmaps aligned with subscription acquisition and renewal goals.
• Collaborate with Product, Sales, and Editorial on messaging, positioning, and go-to-market strategies.
• Create content addressing financial professionals’ challenges to generate marketing-qualified leads (MQLs).
• Produce compelling messaging and campaign assets to guide prospects through the funnel from awareness to conversion.
• Built integrate campaigns with gated content, landing pages, and nurture flows to maximise lead generation and engagement.
• Optimise campaigns using HubSpot and Salesforce, focusing on segmentation, testing, and conversion tracking.
• Manage and mentored a Marketing Manager, supporting execution and professional growth.

To succeed here, you'll need:

• At least six years of experience promoting premium B2B content or data products (intelligence, data, or financial content platforms preferred).
• A track record of marketing to financial professionals in M&A, banking, or investment.
• Mastery of campaign tools and automation platforms (HubSpot and Salesforce are key).
• Outstanding campaign planning, content development, and messaging skills.
• A portfolio that demonstrates your impact across the lead generation lifecycle.
• Familiarity with account-based marketing (ABM) strategies or exposure to M&A audiences is a definite bonus.

This is a unique opportunity to take ownership of a critical growth area and partner directly with senior stakeholders in a fast-paced, insight-driven environment.

Apply today to connect with our friendly SAVVY team and take your career to new heights! #beSAVVY

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Information Services and Financial Services

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