Senior Product Marketing Lead — ASO & Growth

Apadmi; Manchester; Hybrid; GBP 48,000 - 64,000; Full time

Job summary

Apadmi, the UK’s leading mobile tech hub, is seeking a Senior Product Marketing Executive to own day-to-day client accounts and drive growth through ASO, copywriting and data-informed decisions. You will partner with design and product teams to optimise app store listings and collaborate with senior stakeholders on launches.

The role requires strong communication, multi-account management, and a bias for action to impact major brands across platforms.

Qualifications

• Experience in marketing for mobile apps or app stores.
• Ability to translate user insights into marketing actions.
• Strong written and verbal communication.

Responsibilities

• Own day-to-day management of live client accounts and growth.
• Lead ASO efforts including keyword research and metadata updates.
• Monitor ratings and extract actionable insights for roadmaps.
• Collaborate with design, product and senior stakeholders on launches.
• Draft optimised copy for product pages and editorial requests.

Skills

ASO experience

Client facing

Data analytics

Copywriting

Tools

AppFollow

AppTweak

App Store Connect

Google Play Console

Job description

Apadmi, the UK’s leading mobile tech hub, is seeking a Senior Product Marketing Executive to own day-to-day client accounts and drive growth through ASO, copywriting and data-informed decisions. You will partner with design and product teams to optimise app store listings and collaborate with senior stakeholders on launches.

The role requires strong communication, multi-account management, and a bias for action to impact major brands across platforms.