Senior Product Growth Lead for Apps & Activation

Aperture; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Work from anywhere

Travel to team meetups

Conference access

Job summary

Aperture, a London-based growth consultancy, is seeking a senior Product Growth (Apps) leader to own the post-acquisition funnel. You will shape onboarding, activation, retention, and monetisation strategies, working directly with the founder and client teams to build defensible growth frameworks.

You will drive activation metrics, design paywall experiences, and run rigorous experimentation to grow ARPU and long-term value across consumer apps and subscriptions.

Qualifications

• Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business.
• Track record of materially improving activation rates or reducing time-to-value through structured experimentation.
• Deep understanding of paywall and commitment screen mechanics and how framing affects conversion.
• Fluent in ARPU, ARPPU, LTV, payback period and their interdependencies.
• Experience running a rigorous A/B testing programme with statistical thinking.
• Strong cohort analysis skills to identify churn inflection points and model funnel changes.

Responsibilities

• Own onboarding and activation strategy for apps or SaaS products to drive activation and long-term retention.
• Define activation standards per product or client and build systems to achieve them.
• Design and optimise the commitment screen and paywall to balance conversion and trust.
• Shape monetisation concepts, upsell sequencing and expansion revenue thinking.
• Lead retention efforts with cohort analysis, win-back programs, and engaging lifecycle activities.
• Foster a fast, rigorous A/B testing culture and translate results into recommendations for clients.

Job description

Aperture, a London-based growth consultancy, is seeking a senior Product Growth (Apps) leader to own the post-acquisition funnel. You will shape onboarding, activation, retention, and monetisation strategies, working directly with the founder and client teams to build defensible growth frameworks.

You will drive activation metrics, design paywall experiences, and run rigorous experimentation to grow ARPU and long-term value across consumer apps and subscriptions.