Senior Growth Lead for Apps Activation and Retention

Aperture; Grande-Bretagne; À distance; GBP 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Team retreats

Travel covered

Résumé du poste

Aperture is a growth consultancy focused on performance marketing and product-led growth for ecommerce brands. We seek a senior Product Growth (Apps) lead to own onboarding, activation, conversion, and retention, shaping growth frameworks that are distinctive and defensible.

You will work directly with the founder and client teams to design activation strategies, monetisation plans, and rigorous experimental frameworks across product, data, and marketing.

Qualifications

• Proven experience owning onboarding and activation for consumer apps, SaaS or subscriptions
• Structured experimentation to improve activation rates or reduce time-to-value
• Deep understanding of paywall/commitment screen mechanics and framing
• Fluent in ARPU, ARPPU, LTV, payback period and their relationships
• Experience running rigorous A/B testing with statistical thinking and churn analysis
• Strong ability to translate funnel analytics into strategic recommendations for non-technical audiences
• Comfortable working across product, data, and marketing to align growth initiatives

Responsabilités

• Own onboarding flow strategy to drive activation, not just registration
• Define activation for each product/client and build systems to achieve it
• Lead commitment screen and paywall strategy with tested copy and timing
• Shape monetisation through pricing presentation and upsell sequencing
• Lead retention efforts with cohort analysis, churn identification and win-back programs
• Build a rigorous, fast-moving experimentation culture with proper statistical thinking
• Deliver client-facing growth audits with actionable recommendations

Connaissances

Onboarding flow

Activation frameworks

Paywall strategy

Monetisation planning

Retention & lifecycle

A/B testing culture

Client growth audits

Description du poste

Aperture is a growth consultancy focused on performance marketing and product-led growth for ecommerce brands. We seek a senior Product Growth (Apps) lead to own onboarding, activation, conversion, and retention, shaping growth frameworks that are distinctive and defensible.

You will work directly with the founder and client teams to design activation strategies, monetisation plans, and rigorous experimental frameworks across product, data, and marketing.