Senior Product Manager: Crypto Onboarding & Growth

Kraken; United Kingdom; On-site; GBP 90,000 - 120,000; Full time

Job summary

Payward is seeking a proficient Product Manager to own the onboarding experience for the Pro platform globally. You will lead end-to-end onboarding, from landing to first trade, and partner with Design, Data, Engineering, and Marketing to ship improvements.

The role emphasizes optimizing the onboarding funnel, understanding the Pro customer, and using data to drive prioritized actions. A strong product sense and crypto trading passion are valued.

Qualifications

• 4+ years of product management experience with onboarding or growth UX.
• Strong data fluency: defining metrics and analyzing funnels.
• Excellent written and verbal communication for stakeholder storytelling.
• Customer-first mindset with curiosity about users who trade.

Responsibilities

• Own the onboarding experience end-to-end for the Pro product globally.
• Continuously assess the funnel and drive UX improvements.
• Understand the Pro customer and what they need in their first days.
• Identify friction points and opportunities from onboarding data.
• Collaborate with Design, Data, Engineering, and Marketing to ship improvements.
• Leverage AI to surface friction and personalize onboarding paths.

Skills

Onboarding UX

Data fluency

Communication skills

AI tools usage

Crypto/trading interest

Product management

Tools

AI tooling platforms

Job description

Payward is seeking a proficient Product Manager to own the onboarding experience for the Pro platform globally. You will lead end-to-end onboarding, from landing to first trade, and partner with Design, Data, Engineering, and Marketing to ship improvements.

The role emphasizes optimizing the onboarding funnel, understanding the Pro customer, and using data to drive prioritized actions. A strong product sense and crypto trading passion are valued.