Senior Principal GTM Data Operations

Cloudflare, Inc.; United Kingdom; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Stock ownership

Flexible vacation

Parental leave

Healthcare

Life insurance

Disability insurance

Pension plan

Commuter benefits

Wellbeing programs

Job summary

Cloudflare, Inc. seeks a principal individual contributor to build and execute data strategy for Revenue Operations. You will partner with Sales Leaders, IT, Data, Intelligence, and Analytics to elevate data quality, scale processes, and implement data governance frameworks across GTM.

The role emphasizes AI-driven automation to reduce inefficiencies and improve decision making. You will establish strong engagement with Data, Analytics, and IT to deploy hardened data tools, drive

Qualifications

• 12+ years of experience in Sales Operations or a CRM architecture function.
• Strong data fluency and quantitative skills.
• Experience with data governance and data quality at scale.
• Experience with firmographic and technographic data enrichment.
• Experience integrating CRM with external data systems and AI tools.

Responsibilities

• Drive data strategy and execution for Revenue Operations.
• Partner with Sales Leaders, IT, Data, Analytics to up-level data quality and scale processes.
• Build a roadmap for agile, trustworthy customer and firmographic data strategy and governance.
• Lead AI implementation to reduce inefficiencies from unclear data.
• Collaborate with Data, Intelligence, Analytics, and IT to implement data tools ensuring business alignment.
• Create and maintain playbooks for repeatable tasks and policy compliance.
• Identify data source owners and ensure accountability.
• Address data-related issues with stakeholders and manage change.

Skills

Data strategy

Data governance

CRM integrations

AI automation

Data modeling

Sales Operations

Salesforce ecosystem

Cross-functional collaboration

Strong communication

Tools

Salesforce

CRM tools

Job description

• Cloudflare is looking for a principal individual contributor to drive data strategy and execution for the Revenue Operations team!
• This is a great role for an experienced Sales Operations professional who is looking for a hands-on role that can shape and build the infrastructure that will drive operational scale and solve real problems that help drive impact
• As part of the Go-To-Market Intelligence team, you will partner with the Sales Leaders and their Revenue Operations Business Partners, IT, Data, Intelligence, and Analytics and other functions within the company to up level data quality in our systems, scale processes, and support Cloudflare’s strategic priorities
• Build a roadmap to improve Cloudflare’s abilities to be more agile and have a trustworthy, fresh, expeditious customer and firmographic data strategy and governance framework
• Build and execute AI implementation to reduce current day inefficiencies caused by unclear or absent data
• Establish a strong and productive engagement with Cloudflare’s Data, Intelligence, and Analytics and IT teams to implement and optimize hardened data management tools and technologies ensuring alignment with business needs and scalability
• Collaborate cross-functionally within Revenue Operations to build a change review board or other advanced governance system to reduce friction between Field needs and data governance
• Create and maintain playbooks and documentation for completing repeatable tasks to ensure compliance with relative policies
• Identify and partner with owners of data sources in the CRM system to ensure accountability
• Work with stakeholders to address data-related issues, resolve conflicts, and ensure effective communication and change management

Benefits

• Competitive pay: We offer a competitive total rewards package, where every employee is an owner of our stock.
• Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
• Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
• Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
• Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members’ commute to work via public transportation without the extra cost burden.
• Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.

You are right for this role if you excel at building data infrastructure at scale, driving data governance across business, and understand the nuances and challenges of the intersection between Go-To-Market business and data needsExperience understanding and evaluating integrations between CRM and external data systemsExperience leveraging AI tools to build automation, simplify decision making, and reduce complexitiesAbility to draw and map data models and strong data engineering skillsExperience using various firmographic data sources and how to leverage each sourceMinimum 12 years of experience in Sales Operations or a CRM architecture functionStrong quantitative skills and high data fluencyExtensive experience in processes, techniques and tactics to scale global data quality, including and not limited to deduplication, firmographic, as well as technographic data enrichmentExcellent verbal and written communication skillsEstablished history of driving multiple complex projects at the same time to on-time completion in a fast-moving environmentExtensive experience working with Salesforce tooling ecosystem and the related teamsStrong proficiencies in building account hierarchies for fast-growing B2B/B2C companies