Senior PPC Specialist

Casino Industry News; Greater London; Hybrid; GBP 70.000 - 105.000; Vollzeit

Benefits dieser Stelle

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Tusker car scheme

Zusammenfassung

Red Interactive is seeking a Senior PPC Specialist to lead paid search for Betway UK Sports. You’ll plan, execute and optimise large-scale campaigns across Google and Microsoft Ads to acquire customers, drive revenue, and maximise ROI under regulated conditions.

The role requires deep PPC expertise in gambling markets, strong analytics, and collaboration with Legal, Compliance and cross-functional teams. London-based, with a comprehensive benefits package.

Qualifikationen

• Clear, confident communication (written and verbal).
• Collaborative mindset with cross-functional teams.
• In-depth knowledge of sports betting markets and trends.
• Experience in online gaming or casino industry with regulatory understanding.
• Strong organisational skills and ability to manage multiple projects.
• Exceptional attention to detail and high-quality work.
• At least 5 years managing Paid Search Accounts at scale.
• Gambling/sports betting experience in competitive verticals.
• Deep knowledge of Google Ads and Microsoft Ads platforms.
• Strong bidding strategies and auction dynamics.
• Account structuring and keyword strategy expertise.
• Advanced Excel skills for analysis.
• Proven CPA/ROAS performance.
• Understanding of attribution models and incrementality testing.
• Experience managing monthly budgets £250k+.

Aufgaben

• Own end-to-end PPC campaigns across Google Search, YouTube and Microsoft Ads.
• Develop and execute UK sports betting acquisition strategies.
• Build and maintain account structures by product area.
• Optimize bidding, keywords, match types and ad copy.
• Analyse performance with in-platform data and Tableau dashboards.
• Deliver weekly and monthly performance reports with insights.
• Ensure campaigns comply with UKGC regulations and internal policies.

Kenntnisse

Clear communication

Collaborative

Sports betting knowledge

Online gaming industry experience

Organisational skills

Attention to detail

5+ years paid search

Gambling industry experience

Google Ads

Microsoft Ads

Bidding strategies

Account structuring

Excel skills

CPA/ROAS targets

Attribution models

Budget management

Tools

Google Ads

Microsoft Ads

Jobbeschreibung

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Supergroup is seeking a highly analytical and commercially driven Senior PPC Specialist to lead paid search performance across the Betway UK Sports vertical. This role is responsible for planning, executing, and optimising large-scale PPC campaigns (primarily Google Ads & Microsoft Ads) to drive customer acquisition, revenue growth, and strong ROI within a highly competitive and regulated industry.

What you’ll be doing

Own end-to-end management of PPC campaigns across:

• Google Search, Performance Max
• YouTube Reach, View and Demand Gen Campaigns
• Microsoft Ads (Bing)
• Develop and execute acquisition strategies tailored to UK Sports betting events (e.g. Premier League, Cheltenham, Euros/World Cup)
• Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)

Optimisation & Performance Management

• Monitor daily campaign performance and make data-driven optimisation decisions across:
• Bidding strategies (tCPA & tROAS)
• Keyword expansion, match type structuring, search query mining
• Ad copy testing and creative optimisation
• Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
• Drive continuous improvement through a structured testing roadmap

Data Analysis & Reporting

• Analyse campaign performance using in-platform data and in -house Tableau dashboards
• Identify trends, user behaviour insights, and growth opportunities
• Deliver weekly and monthly performance reports with actionable insights

Compliance & Governance

• Ensure all campaigns adhere to:
• UK Gambling Commission (UKGC) regulations
• Internal compliance policies (e.g. responsible gambling messaging)
• Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved
• Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
• Collaborate with AI and UX teams to improve landing page conversion rates
• Align PPC activity with wider promotional calendar and campaign launches

Stakeholder Management

• Clearly communicate campaign results, challenges, and growth plans to the UK market team
• Present performance updates and strategic recommendations to senior stakeholders
• Manage relationships with external platforms (Google, Microsoft reps)

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

Qualifications & Requirements

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross functional teams to hit shared goals
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high quality work
• At least 5 years’ experience in managing Paid Search Accounts at scale
• Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
• Deep knowledge of:
• Google Ads & Microsoft Ads platforms
• Bidding strategies and auction dynamics
• Keyword strategy and account structuring
• Strong analytical mindset with advanced Excel skills
• Proven track record of driving performance against CPA/ROAS targets
• Understanding of attribution models and incrementality testing
• Experience managing large budgets (£ 250 000 plus monthly spend preferred)

Qualifications & Requirements

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross functional teams to hit shared goals
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high quality work
• At least 5 years’ experience in managing Paid Search Accounts at scale
• Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
• Deep knowledge of:
• Google Ads & Microsoft Ads platforms
• Bidding strategies and auction dynamics
• Keyword strategy and account structuring
• Strong analytical mindset with advanced Excel skills
• Proven track record of driving performance against CPA/ROAS targets
• Understanding of attribution models and incrementality testing
• Experience managing large budgets (£ 250 000 plus monthly spend preferred)

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling.At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.*Shortlisted candidates may need to complete an assessment.This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. This will be done in a confidential manner, and solely for the purposes of verification.Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!