Paid Social Specialist

Betway Global; London Colney; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Job summary

Super Group, the NYSE-listed digital gaming company behind Betway, is seeking a Paid Social Specialist to support execution, testing and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career with exposure to iGaming, Nutra, Dating or Gaming verticals and eager to develop performance marketing expertise.

Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game, collaborating with creative,

Qualifications

• Experience in paid social media buying or digital performance marketing.
• Familiarity with Meta Ads Manager and TikTok Ads Manager.
• Knowledge of key KPIs (CPA, ROAS, CTR, CPM, CVR).

Responsibilities

• Assist with campaign setup and execution across paid social platforms (Meta, TikTok, etc.).
• Support ad creative testing, audience testing and budget pacing.
• Monitor campaign performance and flag trends or opportunities.
• Compile and maintain campaign reports and dashboards.
• Perform basic optimisations under guidance (pause underperforming ads, adjust budgets).
• Ensure accurate tracking and tagging (pixels, events, UTMs).
• Collaborate with creative, tracking and analytics teams to support success.
• Stay up to date with platform updates and best practices.

Skills

Paid social

Campaign management

Meta Ads Manager

TikTok Ads Manager

Data analysis

Budget optimization

A/B testing

Reporting

Communication

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who We Are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

Paid Social Specialist

As our Paid Social Specialist, you’ll play a key part to support the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career who has exposure to iGaming, Nutra, Dating, or Gaming verticals and is eager to develop performance marketing expertise. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What You’ll Do

You’ll take ownership of work that gives us our competitive edge, including:

• Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels
• Support ad creative testing, audience testing, and budget pacing following predefined strategies
• Monitor campaign performance and flag trends, issues, or opportunities
• Compile and maintain campaign reports, dashboards, and performance summaries
• Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance
• Ensure accurate tracking and tagging are in place (pixels, events, UTMs)
• Collaborate with creative, tracking, and analytics teams to support campaign success
• Stay up to date with platform updates, ad formats, and paid social best practices

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What You’ll Bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Experience in paid social media buying or digital performance marketing
• Familiarity with Meta Ads Manager and TikTok Ads Manager
• Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR)
• Comfortable working with data, spreadsheets, and reporting tools
• Good organisational skills and ability to manage multiple tasks

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience working in fast‑paced, performance‑focused environments

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These Competencies Are

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What You’ll Get Back

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!