Senior PPC Specialist

Betway Global; Camden Town; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Learning & development programs

Performance feedback tools

Employee Assistance Programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Job summary

Betway Group is seeking an experienced Senior Paid Search Manager in London to lead end-to-end PPC campaigns across Google and Microsoft Ads. You will develop acquisition strategies around major UK sports events and build scalable account structures for football, racing, and tennis.

Bring 5+ years of paid search leadership within gambling or online gaming, deep knowledge of bidding, analytics, and attribution, plus a robust budget management track record.

Qualifications

• 5+ years of managing Paid Search at scale in online gaming or betting.
• Proven CPA/ROAS delivery and budget management of large spends.
• Strong knowledge of Google Ads and Microsoft Ads ecosystems.
• Deep understanding of sports betting markets and player behaviour.
• Experience collaborating with cross-functional teams and senior stakeholders.

Responsibilities

• Own end-to-end PPC campaigns across Google & Microsoft networks.
• Develop acquisition strategies around major UK sports events.
• Build account structures aligned to product areas and betting verticals.
• Monitor performance, optimize bidding, keywords, and ad copy.
• Analyse data, prepare weekly/monthly performance reports.
• Ensure compliance with UKGC, ASA/CAP and internal policies.
• Collaborate with SEO, Display, Paid Social, and Affiliate teams.

Skills

Clear & confident communication

Collaboration

Sports betting knowledge

Online gaming experience

Attention to detail

Paid search experience

Gambling industry experience

Excel skills

Google Ads

Microsoft Ads

Budget management

Tools

Google Ads

Microsoft Ads

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What you’ll be doing

Campaign Strategy & Execution

• Own end-to-end management of PPC campaigns across: Google Search, Performance Max Google App campaigns (UAC) YouTube Reach, View and Demand Gen Campaigns Microsoft Ads (Bing)
• Develop and execute acquisition strategies tailored to UK Sports betting events (e.g. Premier League, Cheltenham, Euros/World Cup)
• Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)

Optimisation & Performance Management

• Monitor daily campaign performance and make data-driven optimisation decisions across: Bidding strategies (tCPA & tROAS) Keyword expansion, match type structuring, search query mining Ad copy testing and creative optimisation
• Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
• Drive continuous improvement through a structured testing roadmap

Data Analysis & Reporting

• Analyse campaign performance using in-platform data and in -house Tableau dashboards
• Identify trends, user behaviour insights, and growth opportunities
• Deliver weekly and monthly performance reports with actionable insights

Compliance & Governance

• Ensure all campaigns adhere to: UK Gambling Commission (UKGC) regulations ASA/CAP advertising guidelines Internal compliance policies (e.g. responsible gambling messaging)
• Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved

Cross-Channel Collaboration

• Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
• Collaborate with AI and UX teams to improve landing page conversion rates
• Align PPC activity with wider promotional calendar and campaign launches

Stakeholder Management

• Clearly communicate campaign results, challenges, and growth plans to the UK market team
• Present performance updates and strategic recommendations to senior stakeholders
• Manage relationships with external platforms (Google, Microsoft reps)

Essential skills you’ll bring to the table

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross functional teams to hit shared goals
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high quality work
• At least 5 years’ experience in managing Paid Search Accounts at scale
• Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
• Deep knowledge of: Google Ads & Microsoft Ads platforms Bidding strategies and auction dynamics Keyword strategy and account structuring
• Strong analytical mindset with advanced Excel skills
• Proven track record of driving performance against CPA/ROAS targets
• Understanding of attribution models and incrementality testing
• Experience managing large budgets (£ 250 000 plus monthly spend preferred)

Desirable skills you’ve got up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Adaptability Ownership and accountability Initiating action Resilience Team orientation Integrity Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts
• Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!

Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow! Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving. By developing and utilising the very latest technologies,we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.