Senior PPC & Apps Performance Lead (Hybrid)

Moonpig Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Private healthcare (UK)

Hybrid working

Learning allowances

Job summary

Moonpig Group is seeking a Performance Marketing Manager to lead Paid Search, Shopping and App campaigns across the UK, Ireland and the Netherlands. The role is hybrid (London office 1-2 days per week) and reports to the marketing leadership, with responsibility for channel planning and performance delivery.

You will manage three PPC executives, shape growth roadmaps, optimize budgets, and present data-driven insights to senior stakeholders while delivering on ambitious efficiency targets.

Qualifications

• 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns.
• Proven ability to optimise activity to drive revenue or user acquisition.
• Experience leading and developing a PPC team.
• Hands-on knowledge of PPC tools like SA360.
• Strong web analytics, preferably GA4.
• Proficient in Excel.
• Numbers-driven with strong data-informed decision making.
• Ability to identify opportunities and communicate with stakeholders.
• Ability to critically evaluate AI outputs with brand and data integrity.
• Experience with Looker Studio, Funnel or SA360 for reporting would be desirable.

Responsibilities

• Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, aligned with business priorities and agreed KPIs.
• Manage budgets and forecasts, adjusting investment based on performance and business priorities.
• Monitor campaign performance, investigate changes and translate findings into clear actions for the team.
• Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and creative testing.
• Build and maintain prioritised growth roadmaps and test-and-learn plans, documenting hypotheses, results and recommendations.
• Evaluate new platform features and developments in the PPC and App landscape, testing opportunities where there is a clear business benefit.
• Deliver daily, weekly and monthly KPI reporting, highlighting performance drivers, risks and recommended actions.
• Create and present data-driven insights and recommendations to senior leadership.
• Manage the PPC finance and creative process.
• Collaborate with colleagues across Display, Paid Social, Affiliates and Online Video to share insights and support wider performance marketing goals.
• Line manage three executives.
• Set clear objectives, ownership and priorities, balancing day-to-day delivery with longer-term improvement projects.
• Manage the team's operational efficiency to ensure deliverables are on time.
• Provide regular feedback, coaching and development plans to strengthen the team's technical, analytical and commercial skills.
• Build effective stakeholder relationships and communicate priorities, progress and performance clearly.

Skills

Paid search & Shopping campaigns

Team management

SA360

GA4

Excel

Looker Studio

Funnel

Data visualization

Tools

SA360

Looker Studio

Funnel

Job description

Moonpig Group is seeking a Performance Marketing Manager to lead Paid Search, Shopping and App campaigns across the UK, Ireland and the Netherlands. The role is hybrid (London office 1-2 days per week) and reports to the marketing leadership, with responsibility for channel planning and performance delivery.

You will manage three PPC executives, shape growth roadmaps, optimize budgets, and present data-driven insights to senior stakeholders while delivering on ambitious efficiency targets.