Performance Marketing Manager: PPC, Shopping & Apps (Hybrid)

Moonpig; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Pension plans

Staff discounts

Private healthcare

Mental health support

Flexible working

Generous holidays

International work

Learning allowances

Job summary

Moonpig Group is seeking a Performance Marketing Manager to lead Paid Search, Shopping and App marketing for Moonpig in the UK & Ireland and Greetz in the Netherlands. The role is hybrid in London (1–2 days in the office) with a fixed‑term contract option.

The successful candidate will manage three PPC executives, own channel planning, performance, and delivery, and drive growth within budget targets while shaping roadmaps and testing strategies.

Qualifications

• 5+ years hands-on experience managing Paid Search, App and Shopping campaigns and strategy.
• Proven track record of optimising activity to drive revenue and/or user acquisition.
• Experience managing and developing a team of PPC executives.
• Hands-on knowledge of PPC media optimisation tools such as SA360.
• Good understanding of web analytics with preference for Google Analytics 4.
• Proficiency in Excel.

Responsibilities

• Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands.
• Manage budgets and forecasts, adjusting investment based on performance and priorities.
• Monitor campaign performance and translate insights into actions for the team.
• Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and testing.
• Build and maintain growth roadmaps and test‑and‑learn plans with hypotheses and results.
• Evaluate new platform features and developments in PPC and App landscapes.
• Deliver KPI reporting and present data‑driven insights to senior leadership.
• Manage PPC finance and creative processes.
• Collaborate with Display, Paid Social, Affiliates and Online Video teams.

Skills

Paid Search

App marketing

Shopping campaigns

Tools

SA360

Google Analytics 4

Looker Studio

Funnel

Job description

Moonpig Group is seeking a Performance Marketing Manager to lead Paid Search, Shopping and App marketing for Moonpig in the UK & Ireland and Greetz in the Netherlands. The role is hybrid in London (1–2 days in the office) with a fixed‑term contract option.

The successful candidate will manage three PPC executives, own channel planning, performance, and delivery, and drive growth within budget targets while shaping roadmaps and testing strategies.