Interim Performance Marketing Manager - PPC & Apps

Moonpig Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Private healthcare (UK)

Hybrid working

Learning allowances

Job summary

Moonpig Group is seeking a Performance Marketing Manager to lead Paid Search, Shopping and App campaigns across the UK, Ireland and the Netherlands. The role is hybrid (London office 1-2 days per week) and reports to the marketing leadership, with responsibility for channel planning and performance delivery.

You will manage three PPC executives, shape growth roadmaps, optimize budgets, and present data-driven insights to senior stakeholders while delivering on ambitious efficiency targets.

Qualifications

• 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns.
• Proven ability to optimise activity to drive revenue or user acquisition.
• Experience leading and developing a PPC team.
• Hands-on knowledge of PPC tools like SA360.
• Strong web analytics, preferably GA4.
• Proficient in Excel.
• Numbers-driven with strong data-informed decision making.
• Ability to identify opportunities and communicate with stakeholders.
• Ability to critically evaluate AI outputs with brand and data integrity.
• Experience with Looker Studio, Funnel or SA360 for reporting would be desirable.

Responsibilities

• Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, aligned with business priorities and agreed KPIs.
• Manage budgets and forecasts, adjusting investment based on performance and business priorities.
• Monitor campaign performance, investigate changes and translate findings into clear actions for the team.
• Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and creative testing.
• Build and maintain prioritised growth roadmaps and test-and-learn plans, documenting hypotheses, results and recommendations.
• Evaluate new platform features and developments in the PPC and App landscape, testing opportunities where there is a clear business benefit.
• Deliver daily, weekly and monthly KPI reporting, highlighting performance drivers, risks and recommended actions.
• Create and present data-driven insights and recommendations to senior leadership.
• Manage the PPC finance and creative process.
• Collaborate with colleagues across Display, Paid Social, Affiliates and Online Video to share insights and support wider performance marketing goals.
• Line manage three executives.
• Set clear objectives, ownership and priorities, balancing day-to-day delivery with longer-term improvement projects.
• Manage the team's operational efficiency to ensure deliverables are on time.
• Provide regular feedback, coaching and development plans to strengthen the team's technical, analytical and commercial skills.
• Build effective stakeholder relationships and communicate priorities, progress and performance clearly.

Skills

Paid search & Shopping campaigns

Team management

SA360

GA4

Excel

Looker Studio

Funnel

Data visualization

Tools

SA360

Looker Studio

Funnel

Job description

Performance Marketing Manager - PPC & Apps | London – Hybrid (1-2 days in office) | Competitive Salary + Benefits | 6 Month Fixed-Term Contract

About the Role

As Performance Marketing Manager, you will lead Paid Search, Shopping and App marketing for Moonpig in the UK and Ireland and Greetz in the Netherlands. You will help grow orders and new customers within agreed budgets and efficiency targets, while managing three executives and taking responsibility for channel planning, performance and delivery.

This is a hands-on management role where you will support campaign decisions, identify opportunities for growth and help your team develop their skills.

The opportunity is being considered as either a fixed-term contract or a contractor engagement inside IR35.

Key Responsibilities

• Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, aligned with business priorities and agreed KPIs.
• Manage budgets and forecasts, adjusting investment based on performance and business priorities.
• Monitor campaign performance, investigate changes and translate findings into clear actions for the team.
• Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and creative testing.
• Build and maintain prioritised growth roadmaps and test-and-learn plans, documenting hypotheses, results and recommendations.
• Evaluate new platform features and developments in the PPC and App landscape, testing opportunities where there is a clear business benefit.
• Deliver daily, weekly and monthly KPI reporting, highlighting performance drivers, risks and recommended actions.
• Create and present data-driven insights and recommendations to senior leadership.
• Manage the PPC finance and creative process.
• Collaborate with colleagues across Display, Paid Social, Affiliates and Online Video to share insights and support wider performance marketing goals.
• Line manage three executives.
• Set clear objectives, ownership and priorities, balancing day-to-day delivery with longer-term improvement projects.
• Manage the team's operational efficiency to ensure deliverables are on time.
• Provide regular feedback, coaching and development plans to strengthen the team's technical, analytical and commercial skills.
• Build effective stakeholder relationships and communicate priorities, progress and performance clearly.

About You

• You have 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns and strategy, with a proven track record of success.
• You have a proven track record of optimising activity to drive revenue and/or user acquisition.
• You have experience managing and developing a team of PPC executives, with a focus on performance and growth.
• You have hands-on knowledge of PPC media optimisation tools, such as SA360.
• You have a good understanding of web analytics suites, with a preference for Google Analytics 4.
• You are proficient in Excel.
• You are motivated, enthusiastic and focused on a career in marketing.
• You have high attention to detail and a commitment to accuracy.
• You are highly numbers-driven and able to use data to make informed decisions.
• You can quickly identify and capitalise on opportunities, communicate effectively with stakeholders, and adjust your approach quickly in a fast-paced environment.
• You can critically evaluate AI-generated outputs, applying commercial judgement and ensuring accuracy, brand consistency and responsible handling of business and customer data.
• Experience using Google Looker Studio, Funnel or SA360 reports data visualisation marketing software would be desirable.

What's in it for you?

We believe in empowering our team to do their best work. Enjoy:

• Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
• Wellbeing First: Private healthcare (UK) and mental health support
• Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
• Career Growth: Learning allowances, coaching & development programs.

Want to know more?

Explore our full benefits package: here

Our Ways of Working:

We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision‑making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.