Senior Player Analyst

Allwyn UK; Watford; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading gaming analytics firm in Watford is seeking a Senior Player Analyst to join their Player Analytics team. This role focuses on uncovering insights from complex datasets to enhance player engagement and retention. The ideal candidate will have experience in data analytics, proficiency in SQL and tools like Power BI or Tableau, and a proven ability to influence decisions with data-driven storytelling. This opportunity offers a dynamic work environment and a chance to contribute to a significant transformation in the lottery sector.

Benefits

26 days paid leave

Annual bonus scheme

Life insurance (4 x salary)

Pension matching up to 8.5%

Single Private Health Cover

£500 Wellness Allowance

Income Protection

Enhanced parental leave

Eye Care, Dental and Cycle To Work schemes

Qualifications

• Experience in data analytics ideally within a gaming, e‑Commerce or fintech industry.
• Proven record of extracting commercial value from complex datasets.
• Comfortable working independently, thriving on variety, ambiguity and solving novel problems.

Responsibilities

• Leading ad-hoc player analysis to uncover patterns and behaviours.
• Creating customer cohorts for improved targeting and retention.
• Identifying the value of marketing initiatives and prioritising based on impact.
• Influencing marketing activity and product optimisation.

Skills

Data analytics

SQL

Python or R

Segmentation and clustering

Digital analytics tools

Dashboard building

Evidence-based storytelling

Problem-solving

Tools

Power BI

Looker

Tableau

Google Analytics

Adobe Analytics

Job description

We are looking for a Senior Player Analyst to join our Player Analytics team – a critical role supporting the

Director of Digital & Commercial Operations. This role is not about churning out dashboards – it’s about finding signals in noise and spotting opportunities others miss. You’ll be trusted to dive into complex datasets, create meaningful customer cohorts and surface insights that change how we engage and retain players. We’re looking for someone who doesn’t just answer the question, but answers the next one before it’s even been asked.

What you’ll be doing…

• Leading ad-hoc player analysis to uncover patterns, behaviours and commercial opportunities.
• Creating customer cohorts and optimising ‘player lenses’ to improve targeting, engagement and retention.
• Identifying and quantifying the value of proposed product or marketing initiatives, prioritising based on impact.
• Running deep-dive analysis that blends transactional, behavioural and digital journey data to give a rounded view of the player.
• Turning insights into action: influencing proposition design, marketing activity and product optimisation.
• Acting as a thought partner to leadership – challenging assumptions, validating ideas, and modelling outcomes.
• Helping shape our test‑and‑learn culture by building hypotheses, designing tests and measuring results.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market‑leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ve developed ground‑breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year licence.
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this.
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [e-mail] and we’ll be happy to help.

• Experience in data analytics ideally within a gaming, e‑Commerce or fintech industry.
• Proven record of extracting commercial value from complex datasets.
• Highly proficient in writing structured and efficient SQL queries to manipulate large volumes of data; experience with Python or R for advanced analysis.
• Strong experience in segmentation, clustering and cohort analysis.
• Familiarity with CRO/MVT platforms and digital analytics tools (Adobe, Google Analytics, Piano, Quantum Metric).
• Experience building dashboards in Power BI, Looker, Tableau or equivalent.
• A track record of influencing senior stakeholders through evidence‑based storytelling.
• Ability to turn unstructured questions into structured analysis and impactful recommendations.
• Comfortable working independently, thriving on variety, ambiguity and solving novel problems.

• 26 days paid leave (plus bank holidays)

• Annual bonus scheme

• 2 x Life Days

• 4 x Salary of Life Insurance

• Pension: we’ll match your contribution up to 8.5%

• Single Private Health Cover

• £500 Wellness Allowance

• Income Protection

• Enhanced parental leave (maternity and paternity)

• Eye Care, Dental and Cycle To Work schemes