Senior Planning Director, Data-Driven Media (Hybrid)

WPP Media Limited; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Limited is seeking an Associate Director, Planning for the UK to drive category-driven media planning for Nestlé. You will build strong relationships with the UK Nestlé Category team, provide strategic communications planning, and champion innovative thinking across markets.

You will lead a team of specialists, align category strategy with local plans, and optimize media investment while maintaining cross-market consistency and impactful storytelling.

Qualifications

• Solid multimedia planning experience.
• Experience managing senior clients and stakeholders.
• Experience coordinating multiple stakeholders and agency partners.
• A thirst for learning about technology, trends, media, people, brands and the industry.
• An ambition and tenacity to make the ordinary extraordinary.
• An ability to spot the real issue behind the brief – knowing how to challenge the client to understand what they really need.
• Data-literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities.
• To have an opinion and be able to voice it in a clear and positive light.
• Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition.
• Team management skills, including the ability to communicate clearly and manage workload.
• Calm under pressure

Responsibilities

• Develops strong relationships with the UK Nestlé Category team and provides strategic guidance in Comms Planning.
• Leads and coordinates cross-functional inputs to integrate Category strategy into local media plans.
• Strategises media investment allocation across markets and brands, ensuring consistency across markets.

Skills

Multimedia planning

Senior stakeholders

Stakeholder coordination

Technology trends

Ambition and tenacity

Problem framing

Data literacy

Clear communication

Storytelling

Team management

Calm under pressure

Job description

WPP Media Limited is seeking an Associate Director, Planning for the UK to drive category-driven media planning for Nestlé. You will build strong relationships with the UK Nestlé Category team, provide strategic communications planning, and champion innovative thinking across markets.

You will lead a team of specialists, align category strategy with local plans, and optimize media investment while maintaining cross-market consistency and impactful storytelling.